Channel Development Specialist
Unilab
Mandaluyong City, Philippines
17d ago

Job Description

  • Analyzes all relevant information at point of sale which include primary & secondary sales, offtake, Sell-in / sell-out, shopper profile, stock weights, stock shelf life.
  • Determines and provides recommendations on category of products, and appropriate merchandise mix, pricing, and shelf presentations
  • Develops merchandising strategies for categories tailor fit for relevant channels
  • Addresses concerns and mitigate risks that will prevent timely implementation of programs and achievement of sales targets
  • Works with the CDSs to develop programs that will drive spending efficiencies
  • Aligns with both Field Sales and Marketing to coordinate plans
  • Checks Trade Marketing activities of competitors
  • Provides regular feedback to Marketing
  • Plans advertisements and collaterals for retailers and merchandisers including events and roadshows
  • Knowledge

  • Principles of Trade Marketing
  • Knowledge of the PC Business
  • Project Management
  • Critical and Analytical Thinking
  • Oral and Written Communication
  • Required Experience

    With previous work experience in Trade Marketing, Sales or Brand Management

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