Digital Specialist Lancôme
L'ÓRÉAL
SP - MADRID
44d ago

Would you like to be part of the # 1 brand in the luxury cosmetics market? Come join the Lancôme team and help us build the digital strategy! If you are passionate about digital marketing and have the sensibility to luxury and cosmetics, you will enjoy working with us. The sky is the limit!

Mission :

Execute the Digital Campaigns in coordination with Marketing & Communication

Accountabilities :

Develop and manage online brand and product campaigns

Close tracking of results, and recommendations

Set-up tools for Digital Marketing Execution, Development and measurement

Drive KPIs for digital paid, owned and earned awareness campaigns throughout the brands

Master traffic acquisition

Partner and challenge media agency

Support Digital Manager in order to understand and avoid duplicities in the funnel, ensure cross-media efficiency and close tracking of results

  • Ensure an outlook among the local competitors & other industries : trends, intelligence and experimentation
  • Technical Competences :

  • Strong expertise in Digital Campaigns. 3 to 4 years or experience
  • Focus on Consumer Centricity and trends
  • Experience of direct and digital marketing ideally in a similar industry
  • Strong background In online behaviour's and engagement levers
  • Sensibility to luxury
  • Excellent communication skills, complexity management, strong analytical skills
  • English is a must. French and other languages is a plus
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