Therapeutic Area Manager
Abbott
Taguig City, Philippines
16d ago

JOB DESCRIPTION :

Category Management : To ensure Brand Health, Awareness & Equity for products under the OTC franchise. The individual will also be responsible for managing P&L, Product Forecasts, Trade Marketing apart from Brand ATL activities.

He / She is tasked to expand and grow assigned product lines through New Product Initiatives and opportunities for Brand Expansion for Cecon and Vidaylin.

Key Areas of Accountability Brand Management :

  • Set the Short, Medium and Long Term Brand Strategy for Cecon ( & the OTC strategy) through consumer insight and brand USP, alignment with corporate strategy, and partnership with Trade Marketing and the Sales Team.
  • Ensure strategic implementation and activity of all Brand campaigns (specifically Cecon and other succeeding brands which may follow.
  • whether in ATL or BTL.

  • Responsible for setting the Sales and Financial Goal of assigned brands while effectively managing the assigned A&P and other relevant budgets assigned to the Brand.
  • Assigning Metrics which clearly communicate the effectiveness of programs to the organization.

  • Conceptualize, design and ensure timely distribution of Advertising & Trade materials and evaluate the effectiveness of materials consistent with the Brand Strategy.
  • Closely monitor budgets and expenditures to ensure that resources are spent in line with business plan commitment.
  • Knowledge & Experience :

  • Min 5 yrs. Managerial experience in Marketing (Brand) from either a large Pharma-OTC business or FMCG. Pharmaceutical industry experience preferred
  • Proven success in launching new products
  • Competencies required :

  • Must have intense attention to details, able to work in a team environment, good organizational skills, and has a multi- tasking ability
  • Strong communication skills
  • Influencing and Leadership Skills
  • Project management
  • Problem solving skills
  • Deep understanding / experience in Advertising and Media execution, Consumer Research and Media Analytics.
  • Key Areas of Accountability Brand Management

    Development of Marketing Plan Project management Advertising, Trade Marketing & Consumer Research Budget management Tracking of relevant competitor information Promotional materials and messaging development Efficient execution of Programs through the Trade Marketing Team

    Competencies required :

  • Strong Background / understanding in OTC / FMCG ATL and BTL functions.
  • Analytical skills
  • Strong communication skills
  • Leadership Skills
  • Basic knowledge in sales and trade
  • Strategic thinking and visioning
  • Presentation and Negotiation Skills
  • Minimum Qualification :

    College education - preferably Marketing / Business Management / Mass Communication / Graduate

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