DIGITAL MARKETING MANAGER
Eton Properties
Makati City, Philippines
10d ago

WHAT THIS JOB ENTAILS

Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns

Specifically :

  • Design, build and maintain our social media presence;
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
  • Identify trends and insights, and optimize spend and performance based on the insights;
  • Brainstorm new and creative growth strategies;
  • Collaborate with internal teams to create landing pages and optimize user experience;
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Instrument conversion points and optimize user funnels;
  • Collaborate with agencies and other vendor partners;
  • Evaluate emerging technologies; and
  • Provide thought leadership and perspective for adoption where appropriate.
  • WHAT WE ARE LOOKING FOR

  • BS / MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.
  • Google Analytics, NetInsight, Omniture, WebTrends)

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