Position at GroupM
As the Content Executive of the MContent team, you will be managing digital content campaigns for GroupM agencies and brands.
You are an organized & self-driven person, who will ensure that campaigns are implemented smoothly and deliver the KPIs.
You will coordinate with key stakeholders of campaigns from media agency planners, media vendors and publishers, and the internal finance and billing departments.
3 best things about the job :
3 best things about the job :
No two days are the same, the variety of the role will keep you engaged and motivated. With a lean and mean team, you will be exposed to the different phases of digital campaigns.
Exposure to the exciting and revolutionary world of Digital Marketing
Opportunity to work with all the brands under the GroupM portfolio with 50% of the market handled by GroupM, you will have wide exposure to many campaigns
Measures of success In three months :
Develop strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams and media vendors and publishers to achieve goals
Understand the value of agility in launching digital campaigns for the MContent team especially with the booking, implementation, and post-campaign processes
In six months :
Proficiency in managing campaigns from start to finish to achieve objectives within the determined campaign period
Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, infographics and social snacks.
In 12 months :
Use planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements
Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.
Responsibilities of the role :
Campaign implementation : Build and develop solid and harmonious relationship with the MContent team, its agency partners and its stakeholders to launch and complete digital campaigns successfully
Personal development : Take the time to learn about your colleagues discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
What you will need :
This post is open to graduates with Bachelor's Degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
Preferably with 1-2 year experience in a media agency, creative agency, events company or a media organization
Excellent communication skills, with strong analytical skills
Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
Strong proficiency in Microsoft Office Word, Excel and PowerPoint and reporting tools
Strong passion to understand media, digital content and campaign implementations
Ability to work autonomously whilst achieving campaign objectives