cut volume and distribution build / gain aligned with the targets.
Trade Marketing Management
Executes planned trade promotions, as communicated by the CCSD, in line with respective cycle focus and business objectives.
Directly handles Key Account Management function for the Critical Few Key Accounts, and visit those Key Accounts periodically (as agreed with the CSDM)
Attend all Quarterly BR with the "Critical Few" Key Accounts (Pareto Principle 80 : 20).
Strategic Alliance - Trade Partnership beyond marketing collaboration.
Coordinates and assists the distributor's sales booking operations aligned with the principles and concepts of Key Account Management, Value Marketing and Retail Performance Standards (RPS).
Executes trade programs and implements trade marketing initiatives that strengthen in-store presence of HCN brands.
Reports Competition’s Promotional Activities at the POP on a monthly basis.
Optimization of Nestlé and Third Party Service Provider (Distributor & Agency) resources in delivering the basic and fundamental distribution services as required by the Pharmaceutical channel.
Achieves business goals within allocated budget (TTS, MOGE, GPR )
and ensures that a database is maintained. Maintains an updated Area Fact Book that captures the profile and historical facts of top 20% of accounts in the assigned territory.
Skills Required :