Shift : Nigh Shift
Location : McKinley West, Taguig City
The GDS Campaign Manager will help Brand, Marketing and Communications (BMC) program leaders / program managers bring external and / or internal marketing programs to life by understanding the EY business & marketing strategies, and transforming business priorities into world-
class execution and delivery. BMC programs will create measurable impact globally and locally, integrate across sectors and deliver sustainable results.
Multi-channel programs can include thought leadership reports and articles, web presence, social media, paid campaigns, events, media outreach, internal communications, webinars, email campaigns and other digital initiatives.
This role requires an experienced, energetic and resilient team player with a good understanding of what it takes to deliver multi-
channel marketing programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and manage BMC expectations by building relationships and collaborating closely within the BMC team and client-
serving subject matter experts.
The Campaign Manager will also need to have hands-on experience managing the execution of a campaign. From creating the timeline to managing the budget to working on different campaign channels like social media, digital, event and print to consolidating and analysing the campaign performance.
Campaign management : Combine knowledge of project management, marketing tactics, the EY business and our customer base in order to create and maintain project plans for BMC’s most critical multi-
channel (client deliverables, ads, social media, etc.) thematic campaigns and other social media campaigns.
Set up project and governance structure : Determine available time, budget, and resources for each program, and track its status, in order to help your team meet deadlines and achieve their set goals.
Manage resources involved in campaign delivery (Global Delivery Services, third-party vendors, etc.) to achieve desired results.
Hold stakeholders accountable to tasks and deadlines.
Social media : Collaborate with the design team on social media advertising artwork to ensure that it is compelling and meets brand standards, communicate with stakeholders on timelines and status, post on social media through a unified platform and report on campaign performance.
Web presence : Update web pages and promotional spots using our content management system and track performance.
Communication : Manage relationships with key stakeholders within BMC, and across geographies and functions (Business development, Markets, Talent, Finance, etc.
Conduct regular meetings with your team, present progress reports, and analyze the results of completed campaigns.
Budgeting : Manage overall and campaign specific budgets, including organizing invoicing, tracking spends in Excel and advising on any deviations from plan.
Campaign optimization and reporting : Support and advance continuous ad campaign optimization efforts including analyzing campaign results, gleaning insights for future testing.
Create status overview and performance reporting for BMC programs and projects for various executive stakeholders.
Ad hoc request management / execution : Support the BMC team in other administrative tasks related to programs.
Skills and attributes for success
Campaign management skills and knowledge, hands-on marketing experience, organization and prioritization skills, and attention to detail.
Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients’ issues and agendas across sectors and geographies globally.
Manage multiple campaigns / programs under tight deadlines and maintain attention to detail.
Team player with a knack to motivate the team to deliver programs within a stipulated timeframe
Ability to bridge any gap between the BMC expectations and the GDS capabilities
Develop and apply creative solutions to complex issues.
Apply excellent English communication skills - oral and written.
Assert own ideas, gain support and commitment from executive level stakeholders and mobilize others to take action.
Gather stakeholder feedback to generate meaningful, actionable information that helps drive change and campaign improvements.
To qualify for the role you must have
A bachelor's degree
9+ years of total B2B marketing experience in professional services or similar industries
4 years’ experience in end-to-end campaign management, from managing business requirement to implementation to analysis and all phases in between.
Excellent written, oral and presentation communication and stakeholder engagement skills
Proven ability to manage complex processes and / or projects at a global level
High level of networking, team building and stakeholder management skills
Strong analytical and critical thinking skills
Technical skills :
Advanced knowledge in MS Office, including Excel (including developing pivot tables) and PowerPoint
Experience with Tableau, Adobe web platform, Adobe analytics / webtrends / Google analytics, Sprinklr / Hootsuite, Sysomos, any eMail marketing tool, Google Adwords,
Experience with digital marketing analytics including analyzing digital ad and social media performance
An MBA with a major in Marketing or a MS (Marketing)