JOB DESCRIPTION :
The position is primarily responsible for growing market share by defining and implementing the right go-to-market strategies and investments for specified nutrition products.
Key Areas of Accountability :
Acts as leader for the total brand / business. Fully understands business and competitive environment to make pre-emptive and proactive decisions in driving sales / offtake.
Responsible in hitting share of starts target.
Knowledge & Experience :
8-10 years Marketing background or equivalent Sales background with strong appreciation and understanding on Marketing principles.
Brand-Builder : Proven track record in building a strong franchise and delivery of sales growth in current work
Externally-Focused : know your target audience, competitors, and your leverage
Innovative and Resourceful : never take NO’ for an answer.
Excellent Communiation skills
Competencies required :
Communication : Competence in capturing mind-opening insights and translate to meaningful communication either direct to consumer or to HCP in detailing exercise
Technical Mastery : Competent understanding of PRODUCT and OPERATIONAL knowledge required to deliver standard PM functions related to Finance Management, OEC Compliance, NPI Processes, Demand / Forecasting.
Problem Solving and Business Analysis : Competent critical thinking skills in using data to drive right decisions / investment justification for the business
Leadership : Strong collaboration, project management, and tracking skills on programs and projects in a way that enrols other functional teams to support and deliver on needed actions.
Strategic Focus : Good base judgment on understanding on aligning programs to priorities and articulating business rationale of programs to meet business objectives.
If needed so, must be able to demonstrate evolving ability to convince upper management on certain programs / advocacies or get the right resources to make the decisions.
JOB FAMILY : Product Management
ANI International Nutrition