Assistant Brand Manager - Sunsilk
8d ago


  • Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
  • Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
  • Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
  • Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
  • Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-
  • store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-

    store support, distribution and availability per channel i.e.. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.

  • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
  • Delivers specific brand projects e.g.. co-branding with a major retailer.

  • With Bachelor's degree
  • Post-graduate business degree is an advantage (e.g. MBA)
  • With at least 2-4 years of experience in brand management preferably from FMCG companies
  • With project management experience
  • Had an experience in customer marketing interface
  • Apply
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