Assist in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.
Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-
store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-
store support, distribution and availability per channel i.e.. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Delivers specific brand projects e.g.. co-branding with a major retailer.
With Bachelor's degree
Post-graduate business degree is an advantage (e.g. MBA)
With at least 2-4 years of experience in brand management preferably from FMCG companies
With project management experience
Had an experience in customer marketing interface