Community & Digital Communications Specialist
Rappler
Manila, Philippines
3d ago

Core duties and responsibilities,

Create and produce digital content geared towards audience growth and

community engagement

Monitor and report the outcome of audience and civic engagement efforts

Collaborate with other Community and Digital Communications specialists and

perform the following :

Community-building and engagement efforts

Crowdsourcing and citizen journalism executions

Curating social media posts

Content production

Propose and write reports / stories related to data gathered

Design and implement online content marketing campaigns and strategies

Plan and organize online and on-ground social media, citizen journalism and community building events

Start and moderate discussions online. Engage social media community in smart conversations

Populate, maintain and grow Rappler channels

Qualifications : ,

  • Communication graduate with a background in and / or passion for journalism, community management, campaign development, and online and on-ground engagement
  • Excellent interpersonal, written and oral communication skills from content production to engaging Rappler’s audience across various platforms
  • Strong analytical skills. Can work with data and analytics
  • Leadership skills and strong ethical standards are a must. S / he must have the ability to organize communities, deliver reports, and make recommendations for adjustments if necessary
  • Interested in best practices and strategy for digital platforms and has an understanding of the dynamics of civil society groups and / or government operations
  • Agile. Ability to adapt fast to ever-changing technology and workflows
  • 2. Ad Trafficker ,Who you are : ,You are an experienced, mature and dynamic self-starter who is passionate about operational efficiency and excellence and who desires to grow his / her career in digital advertising operations.

    You are passionate about working closely with your manager to rapidly improve the efficiency of the team and generate higher yields from our digital ad program.

    You are not afraid of hard work and are ready to be part of a rapidly changing and demanding online advertising environment.

    The Role in a Nutshell : ,As an Ad Trafficker, you are a specialist and consultant to various internal and external stakeholders for all advertising formats’ specifications, guidelines, and turnaround times on Rappler.

    com as well as on our programmatic buying platforms, and you are the go-to-person for conversion and research tracking implementations.

    You play a crucial role to Rappler’s bottom line by providing best in class service and solutions to both internal and external customers and in ensuring our advertisers’ ads are correctly placed on our site and programmatic channels.

    We rely on your initiative, creativity and analytical abilities to generate efficiency ideas and best practices from your day to day encounters to help propel the team and business forward.

    We are looking for someone with an abundance of patience and initiative, who is ready to and capable of learning a highly technical skill to administer our Google DFP account.

    This role reports to the programmatic manager.,Your Core Responsibilities : ,

  • Provide best in class service and solutions to Rappler’s internal and external customers e.g. sales, client development, planners, ad solutions, advertisers, agencies.
  • Receive and review online advertising materials from clients and ensure that they adhere to advertising specifications and guidelines.
  • Set up online advertising campaigns across Rappler network as well as on our programmatic platforms. This includes creative set up, testing and troubleshooting.
  • Perform QA on dynamic, rich media, HTML5 and video creatives.
  • Be a consultant to clients for conversion tracking implementation. Generate conversion tags and guide clients with implementation on their website.
  • Capture advertisements after they launch and provide screenshots of advertisements to clients.
  • Generate weekly reports and work with internal and external stakeholders to ensure campaigns launch on time and revenue is maximized.
  • Troubleshoot and analyze third party discrepancies.
  • Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process (by phone or email).
  • Be the go-to person internally and externally for any creative specs, guidelines and tracking related questions.
  • Assist Manager with projects as required.
  • Work closely with your manager and take an active role in identifying key business challenges and generating best practices or efficiency ideas to address challenges.
  • What You Will Need : ,

  • Degree with a minimum of 2-4 years of internet business / project management / operations / business analysis experience.
  • Digital Ad Operations experience desirable, preferably with DoubleClick tools.
  • In-depth knowledge of commonly used third party tracking or analytics platforms (DoubleClick, Google Analytics etc.) desirable.
  • Basic knowledge of HTML and JavaScript
  • Strong attention to details, highly organized.
  • Great analytic skills. Excellent problem solver.
  • Comfortable working under pressure to meet tight deadlines.
  • Comfortable with a rapidly changing, fast paced and demanding online advertising sales environment.
  • Driver of operational efficiency and excellence.
  • In addition, the ideal candidate will demonstrate the following soft skills.
  • Soft Skills Needed for Success : ,

  • An abundance of initiative.
  • Flexible and open to change and new information; adapts behavior and work methods accordingly
  • Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback
  • Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment
  • Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively
  • Identifies and analyzes problems; distinguishes between relevant and irrelevant information
  • Ability to balance time to market with a solution and make the right trade-offs along the way
  • Strong analytical skills : understands and utilizes metrics relevant to role
  • Clear communication through expression of facts and ideas in a clear, convincing and organized manner
  • Good business judgment when making decisions and always considers the relevance / impact of each decision on the business
  • Interested applicants may send their resume and cover letter to jobs rappler.com,Use "AD TRAFFICKER" as subject head. , 2.

    Senior Content Strategist ,Job description,This senior post plays a dynamic role in creating strategic campaigns with brands within the Rappler space and looking at opportunities for brands to support Rappler's communities.

    This role will help continue shape native advertising and educate partners on its effectiveness in reaching their target audiences in Rappler.,Key Responsibilities ,

  • Acquire new and manage existing accounts by looking at new opportunities to generate sales
  • Lead strategy building for campaigns and Rappler products and services, being aware of current brand campaigns
  • Knowledgeable with digital trends, platforms and performance analysis
  • Implement and ideate on new business models for the rappler group Conduct face-to-face meetings with clients and build strong partnerships
  • Handle full project management for each account - from ideation, presentation to publication
  • Support other tasks implemented by the sales department
  • Any other functions within the terms of engagement
  • Requirements,

  • Should have a background on Brand and Digital Marketing and some experiences in events management
  • Knowledgable on Brand Management processes across the marketing mix (e.g. from brand positioning, insighting to segmentation of target audience profiles).
  • Should have strong interpersonal, presentation, communication and analytical skills.
  • Driven to achieve sales target, quality results and budget effectiveness
  • Must be a team leader and team player
  • Strong project management skills
  • Candidate should be a good negotiator and have a good customer focus (both external as internal customers)
  • Interested applicants may send their resume and cover letter to jobs rappler.com. Use "SENIOR CONTENT STRATEGIST" as subject head.

    3. Media Management Specialist ,Applicants must have a degree in Library and Information Science, a related field or similar work experience.

    In addition, the following will be critical : ,

  • Excellent oral and written communication, analytical and research skills
  • Creative but organized, quick to learn and highly detailed approach to problem solving
  • Knowledge of any video production software and web content management systems
  • Interested applicants may send their resume, cover letter and sample write ups to jobs rappler.com,Use "MEDIA MANAGEMENT SPECIALIST" as subject head.

    4. Content Strategy Specialist ,Applicants must have at least two (2) years of work experience in digital and media platform and brand marketing.

    This position's responsibilities include - but are not limited to, the following : ,

  • Acquire new and manage existing accounts by looking at new opportunities, being aware of current brand campaigns and help in strategy building
  • Conduct face-to-face meetings with clients and build strong partnerships
  • Handle full project management for each account - from ideation, presentation to publication
  • Handle strategic marketing partnerships for Rappler
  • Other sales and marketing-related functions within the terms of employment
  • Interested applicants may send their resume and cover letter to jobs rappler.com,Use "CONTENT STRATEGY SPECIALIST" as subject head., , Rappler.com

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