Associate Digital Director
5d ago

3 best things about the job :

  • Exposure to the various disciplines of digital media advertising from strategy and planning to implementation and analytics
  • Opportunity to handle the country’s top companies and brands
  • Being part of an organization that promotes excellence through mentoring and talent development programs while maintaining an environment of fun and camaraderie
  • Measures of Success :

    In 3 to 6 months, you should have established a clear understanding of the client’s business and the specific agency deliverables for the accounts assigned to you.

    What your day job looks like at MediaCom :

    The Associate Digital Director is the primary point of contact of clients for agency deliverables pertaining to digital campaigns.

  • Works collaboratively with Communications Planners in developing digital strategies ensuring up to date consumer behavior insights are applied.
  • Leads and expertly manages digital planning and buying, and evaluation of ads for various digital platforms and executions
  • Consolidates data and analyses done by the digital planners and Communications Planning Teams to establish learning and drive improvement of existing practices
  • Identifies and evaluates results of test and learn initiatives to discover new knowledge and support for innovative agency recommendations
  • Works with relevant internal and external Mediacom teams and digital partners for brands’ requirements and deliverables ( i.
  • e.- MBA, GroupM Units, and Digital vendors)

  • Guides junior members of the digital team in plan management, campaign evaluation as well as developing recommendations for digital campaigns
  • Works with digital vendors to stay abreast on innovations and to look out for fresh and
  • strategic test opportunities

    What you'll bring :

  • 6 to 8 years experience in Media / Digital Media (Planning and / or Buying) or adjacent industries such as Brand Management or Media Vendor working with agencies in a strategic capacity.
  • Graduate of a business, digital or research-related course :
  • Bachelor’s Degree in Business Administration, Management, Economics, Communication Research, etc.

  • Comfortable working with data
  • Strong analytical and number skills and ability to turn data into actionable insights
  • Google and Facebook certifications
  • Highly proficient in planning and implementing campaigns in Facebook and Google platforms,
  • with substantial experience in drawing learning from Analytics dashboards of said platforms
  • Experience in Programmatic
  • Substantial knowledge of Ad Serving Technologies
  • Good MS Excel and Powerpoint skills
  • Detail orientedness
  • Proactiveness
  • Self-starter attitude
  • Good communication and presentation skills
  • Confidence and a can-do / positive attitude
  • High level of accountability and integrity
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