Principal Marketing Specialist
Taguig City, National Capital Region, Philippines
5d ago

Careers that Change Lives

  • Develops the marketing strategies for SI products with responsibility for brand marketing activities, including Strategic Marketing Plans, Market Development Plans, New Product Launches, Marketing Communications, Convention and Congress Exhibits, Promotion and Pricing Strategies
  • Execute marketing programs to sustain and grow business and collaborate with regional and country teams to evaluate, prioritize and implement market development plans to achieve financial and marketing goal
  • Day in the life

    Responsibilities may include the following and other duties may be assigned

  • Develops and collaborates with all SI Business Development Managers / Sales Supervisor on marketing strategies for all SI assigned products with responsibility for brand marketing activities, including product launch activity and the implementation of marketing programs to sustain and grow business
  • Collaborate with regional and country leader to evaluate, prioritize and implement market development plans to achieve the financial and marketing goal
  • Create and execute impactful marketing / aligns with PACE programs and collaborate with Regional marketing and PACE to build marketing or PACE events both in country and aboard events and country specific procedure development strategies
  • Proactively support the ongoing sales activities within the country - to include regular customer and field sales contact, training and meetings
  • Contributes to the establishment of annual marketing plans and key components include strategies, key initiatives, and objectives, launch schedule, market share development, customer workshop and training events, focus conferences, KOL engagement plans, rep training, and marketing budget.
  • Works with the sub-business units to provide input on forecasts, inventory control, phase in / out plans, and clinical evaluation.
  • Meets with customers regularly to assess future market needs, as well as to maintain positive relationships with key opinion leaders.
  • Develop strong cross functional relationship with channel, supply chain, regulatory, quality, clinical, education and training in particular and foster good team work
  • Develop knowledge of competitive products, clinical data and tactics in the field and effectively use the information in generating plan to optimize sales initiatives
  • Ensure that the highest level of product and therapy knowledge is attained and maintained in order to support customers on product features and therapy
  • Conducts regional marketing management role support whenever requested within APAC Cluster 2 duly approved by immediate superior
  • Attributes :

  • Excellent interpersonal / communication skills, effective negotiation / influencing and presentation skills
  • Strong planning and analytical skills
  • Self-motivated and positive mindset
  • Team oriented, assertive and friendly
  • Independent and work well under pressure
  • Strong passion to learn and have an open mind to accept new concepts / techniques
  • Creative thinking and have passion to win
  • Demonstrate Medtronic Leadership Expectation; Shape - Demonstrates global business acumen, thinks critically and makes sound decisions, sets strategic direction Engage - Collaborates and creates alignment;
  • attracts, deploys, and develops talent; fosters diversity and inclusion Innovate - Focuses on patient and customer, generates breakthrough ideas, initiates and leads change Achieve - Sets high standards, instills operational excellence, drives accountability, models ethical behavior

  • Strategically & commercially able to fit in the business continuum of the product life cycle
  • Must Have : Minimum Requirements

  • Bachelors degree required
  • Minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
  • Additional Requirements

  • Bachelor degree in Science, Marketing or related subject
  • Master degree in Business Administration will be an advantage.
  • 10+ years of experience in marketing, sales management with at least 3 years of marketing experience in Philippines medical device industry.
  • Product launching experience in the medical device industry
  • People management experience is required
  • P&L management
  • Proven ability to plan, organize, monitor, and conclude a project
  • Computer literacy including sound knowledge of the MS Office suite of software
  • Frequent 30% to 40% travel and occasional overseas travel will be required.
  • Some out of hours work will be required, e.g. conferences, customer events if any
  • About Medtronic

    Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.

    We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

    We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team.

    Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.

    Physical Job Requirements

    The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile.

    The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

    ADA-United States of America)

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