Research Analyst
GMA Network, Inc.
Manila, PH
3d ago

Position Responsibilities :

The position handles more complex data requirements of clients on the generation of data tables / reports with in-depth analyses related to viewership trends in key TV audience measurement variables, sampling design parameters and OTT metrics, database management and servicing internal client queries.

The position is involved in integrating and coordinating findings from TAM panel monitoring / controls. The position also assists in the development of automated processing systems through macros or data analytics tools / applications (such as Power Business Intelligence, Visual Basic, SQL) aimed at improving data processing and data trend monitoring efficiencies. Job Requirements :

  • a) Graduate of BS Statistics, BA Communication Research, BS Math or other related courses with research application;
  • b) At least 3 years experience in market / media research or related fields with working knowledge on basic statistical concepts and / or data analytics;
  • c) Highly proficient in the use of MS Office software, especially advanced features of Excel and Powerpoint and macro / Visual Basic / SQL / Business Intelligence and statistical applications;
  • d) Working knowledge on statistical concepts (such as sampling design, statistical tests and analysis, etc) and ability to analyze / interpret statistical data tests / results;
  • e) Excellent numerical ability, analytical and interpersonal skills;
  • f) Above average written and oral communication skills;
  • g) Working knowledge on the usage of specialized TV audience and data analytics applications (like Google Analytics) considered an advantage

    Other Information :

  • a) Team player;
  • b) Very keen on accuracy and quality of work;
  • c) Highly organized;
  • d) Can work under pressure;
  • e) Finds it comfortable handling data processing work

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