Mindshare | Director - Digital
Manila, Philippines
1d ago


Position at Mindshare

You will lead, manage and inspire the digital team and will build trusted and influential relationships with clients and media partners.

You must have a strong understanding of brand communication strategy and should have worked on cutting-edge digital led, integrated communication / media solutions for clients.


This role reports to the Managing Director


  • This position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.
  • This client is a leading innovator in the industry and thirsty for market-first innovations.
  • Ability to further your career in markets other than Philippines.

    In 3 months you would have :

    Demonstrate understanding of the client using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client's industry.

    In 6 months you would have :

    Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges.

    In 12 months you would have :

    Mentor and handle performance appraisal for team and lead projects independently.



  • Assumes lead role in integration of clients digital efforts and demonstrate full understanding of clients businesses and marketing objectives as basis for all future projects, campaigns and initiatives
  • Brings innovative / creative use of digital media and technology into brand strategy and idea development
  • Evolves use of measurement systems to provide greater insight into ROI of media plans with a focus to deliver on agreed KPIs
  • Drives strategic, insightful & tactical innovation linked to the brand goals across media platforms, including display, video, search, mobile, social
  • Provides strategic leadership to clients - Lead the digital conversation with clients and drive integration across media
  • Partners with client leads to drive integrated digital solutions
  • Regularly reviews strategy and recommends / implement improvements in the as needed
  • Ensures KPIs are met

  • Manages & grows digital revenue through existing & new client wins
  • Responsible to deliver the digital revenue targets
  • Works closely with the Trading Head and Managing Director in aggressively negotiating and creating tie-ups with media owners / vendors
  • Scans market for new investments
  • Ensures that Mindshare is the first port of call for key digital opportunities

  • Builds a Trusted Advisor relationship with clients understands their needs, wants, expectations
  • Understand clients category thoroughly
  • Provides clients with a well-informed POV in meetings
  • Provides timely and relevant reports to clients on campaigns, spends, etc
  • Updates the clients on new innovations, technology including new digital scenarios and implications.

  • Drives thought leadership internally and externally
  • Manages and develops the digital team to meet business needs
  • Responsible to nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the clients business
  • Proactively reviews systems / processes and drive operational efficiency
  • Acts as a Subject Matter Expert in digital and delivers necessary trainings to the team

  • Minimum 10 - 12 years work experience in business consultancy, market research / analytics or a strategic planning role, of which at least 3-4 years have been spent working on media / communications planning related business.
  • Media agency experience optional but working knowledge of media planning required.

  • Experience in developing and implementing various digital strategies.
  • Experience in managing both small and large media budgets.
  • An independent, self-driven and responsible individual, with multi-tasking and decision making abilities.
  • Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising / marketing agencies, media owners.
  • Detailed awareness of the digital industry, industry trends, consumer trends, market status and competition.
  • A depth of understanding of the digital industry and consumer's online media habits.
  • Excellent communication and negotiation skills
  • Strong analytical and number skills
  • Passion for media
  • Good understanding of media channels, both digital and traditional
  • Ability to make an impact!
  • ABOUT MINDSHARE Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries.

    Mindshare APAC has won over 300 awards in 2014 / 2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival.

    Mindshare was also recognised as the SMARTIES APAC Agency Network of the Year 2015 for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star Jason Maggs.

    To learn more about Mindshare and our philosophy of Original Thinking, visit us at


    In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth.

    It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

    With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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