Marketing and Content Officer
Sprout Solutions
Taguig, Metro Manila, PH
3d ago

Job Description

The primary responsibility of the Marketing and Content Officer is to create written content - including email marketing templates, website content, blogs, case studies, reports, infographics, videos, and ads.

More than just a content writer, the Marketing and Content Officer will have some responsibility in shaping the direction of Sprout Solutions'™ content creation, branding, as well as data driven marketing.

  • Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site
  • Regularly produce various content types, including email, social media posts, blogs and white papers
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
  • Minimum Qualifications

  • Bachelor's degree in English, Journalism or related field
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively
  • The ability to consistently meet tight deadlines
  • At least three years of experience writing for a B2B audience
  • Experience using WordPress, Weebly, and / or Joomla! preferred
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