The primary responsibility of the Marketing and Content Officer is to create written content - including email marketing templates, website content, blogs, case studies, reports, infographics, videos, and ads.
More than just a content writer, the Marketing and Content Officer will have some responsibility in shaping the direction of Sprout Solutions'™ content creation, branding, as well as data driven marketing.
Create content marketing campaigns to drive leads and subscribers. Use SEO best practices to generate traffic to our site
Regularly produce various content types, including email, social media posts, blogs and white papers
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Edit content produced by other members of the team
Analyze content marketing metrics and makes changes as needed
Collaborate with other departments to create innovative content ideas
Bachelor's degree in English, Journalism or related field
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Excellent writing skills, as well as the ability to communicate and collaborate effectively
The ability to consistently meet tight deadlines
At least three years of experience writing for a B2B audience
Experience using WordPress, Weebly, and / or Joomla! preferred
Powered by JazzHR