Description The web and campaign specialist will be primarily responsible for the development and management of the team’s website and web pages.
He / she will also be executing the group’s permission marketing campaigns via Oracle Eloqua. Web and campaign specialists are required to have strong knowledge in marketing automation software preferably Eloqua and Content Management System such as SharePoint and Coremedia.
Web and Campaign specialists need to be able to conceptualize and communicate complex ideas to coworkers and has a keen attention to detail and strong proofreading skills. Responsibilities
Constant communication with manager to develop and deploy content and ensuring there is a clear establishment of what can be created within what timeframe.
Ongoing management of business’s site content including auditing to identify critical issues and troubleshooting to repair as needed.
Experience with managing a service / support portal is a plus. Clear understanding of SEO and how to assess the strength of key words as well as working knowledge of other SEO tactics to deploy that will improve results over time.
Experience with managing translated content is a plus.
Work with manager to develop customer relevant messaging of products and / or services by repurposing approved messaging.
Create effective email designs of newsletters and marketing material which follow brand standards. Able to build and manage contact forms including reporting.
Manage the internal and external customer database of marketable contacts and execute opt in campaigns to grow contacts and drive greater customer engagement.
Coordinate with creative team as needed and send emails via Eloqua permission marketing software. Generate analytics in Eloqua per campaign to assess effectiveness.
Ability to manage social media posts is a plus.
Previous Experience / Skills :
Educational Degree(s) :