Leads Generation Writer
TaskUs
Quezon City, Philippines
5d ago

Description

This role produces content for TaskUs’ Corporate Marketing team’s Leads Generation arm.

Org Structure

This is an individual contributor role, reporting directly to the Demand Generation Manager.

Content Writing

Leads Generation Campaigns

  • Email marketing
  • Leads generation forms
  • Digital Advertising

  • Build search, display, remarketing, across Google and relevant social media platforms
  • Optimize for conversions, lowering CPC, decreasing conversion costs based on the recommendations of the Strategy & Insights Manager.
  • Retargeting and custom audience lists
  • Website & SEO

  • Build out landing pages to support advertising, white papers and events. A / B test all pages to optimize for conversion.
  • Alignment with infosec & IT
  • Below-the-Line Operations

    Marketing Automation

  • Web to Lead (form fill conversions)
  • Event Invitations
  • Segmentation & List building
  • Automations & integration to CRM
  • Lead Source Attribution
  • Web tracking
  • Data Hygiene
  • Strategic Development

    Alignment with other demand gen partners

  • Strategically lead generation activities though digital channels.
  • Support events
  • Social media sales enablement strategy
  • Integrated marketing campaigns
  • Deep connection with sales to drive engagement on top accounts
  • Develop creative multi-touch programs to drive prospects through a unique buyer’s journey
  • Experience Requirements

  • 1+ years
  • Experience in B2B marketing or content writing
  • Experience in executing growth initiatives in a high-pressure environment
  • Strong advertising or publishing background
  • Proficient in marketing operations and digital advertising tools :
  • CRM (Salesforce)
  • Marketing automation (Pardot)
  • Data aggregator (Zoom Info)
  • Landing page (Upbounce)
  • Google Ads
  • Social media advertising (LinkedIn)
  • Based in the Philippines
  • About Us

    We are a collective of highly capable humans, who understand how to deploy technology and data to best serve your purpose.

    From Digital CX to Content Security, AI Operations, Consulting, and anything in between, we consider ourselves responsible for protecting our partners’ interests and supporting their long term success through innovation and technology -powered by ridiculously smart people.

    TaskUs partners with the world’s most innovative and disruptive brands to protect what matters most and to thrive in an ever-changing world.

    TaskUs currently has over 23,000 employees around the world with offices across the United States, the Philippines, India, Taiwan, Mexico, Greece, and Ireland.

    TaskUs is an equal opportunity employer.

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