Search Engine Marketing Specialist
Opus, Inc.
Cebu City, Cebu, Philippines
7d ago

We are looking for a Search Engine Marketing Specialist to manage all pay-per-click (PPC) marketing activities.

You will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.

A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A / B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS / MS degree in Marketing or a quantitative, test-driven field
  • Step 2
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