Duties and Responsibilities
Oversee all aspects of email marketing campaigns of an organization or company, creating newsletters, and managing various email databases, and optimizing email campaigns for better and efficient delivery and higher open rates, including market research, content creation, and the dissemination of copy that will create a buzz and generate leads
Should demonstrate the ability to create accessible, engaging, and memorable texts. Ultimately, an outstanding email marketing specialist will remain abreast of technological developments that facilitate the dissemination and monitoring of campaign features.
Required to collaborate with coworkers across departments to ensure maximum uptake of offerings.
Conducting market research to better comprehend prevailing consumer behaviors.
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
Ensuring that all email campaigns are in conformity with current email best practices in the industry
Collaborating with graphic designers to improve the appearance layout of outputs.
Maintaining a database of customers who have opted to receive our correspondence.
Distributing emails through the use of automation software.
Monitoring and reporting on the utility of each campaign.
Bachelor’s degree in marketing management, advertising, communications, or similar.
One to two years’ experience in marketing communication or another related field.
Experienced with email marketing, lead nurturing, marketing automation, and / or web analytics
Presentation skills to effectively and efficiently liaise with colleagues, clients, and upper management.
Creative and knowledgeable, superior writing and editing skills, and good interpersonal and oral communication skills;
ability to efficiently use databases for tracking leads, sound proofreading abilities, and strong understanding of impactful marketing messages;
familiarity with database tools and marketing expertise
Proven work experience as an Email marketing specialist
Willing to report onsite.
Willingness to work extended hours to ensure that projects are completed, as needed.
Skills and Qualifications
An ability to work under tight deadlines
Knowledge of the latest digital marketing trends
Sense of ownership and pride in your performance and its impact on the company’s success
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Adequate knowledge of content management systems, as the marketing specialist is required to write amazing content that will get the organization or business more clicks
Familiarity with pertinent automation and performance evaluation software.
Excellent project management skills are specific to marketing.
Ability to harness collaboration to produce well-crafted content.
Drive, ingenuity, and gumption.