DIGITAL MARKETING SPECIALIST
SpinifexIT i s looking for Digital Marketing Specialist who will join their growing team in BGC, Taguig City .
SpinifexIT is an SAP Certified Partner specializing in offering solutions that augment and make using the SAP HCM technologies and ERP system faster, better and easier.
Our market-proven solutions for SAP HCM and Payroll improve processes by filling functional gaps in the SAP ECC 6 ERP and SAP SuccessFactors systems.
SpinifexIT solutions especially help end-users to further leverage their SAP and SAP SuccessFactors system investments for the direct benefit of the organization, key HCM stakeholders, and staff.
Responsible for creating, designing and publishing SpiniifexIT's website, social media and customer care portal updates, presentations and collaterals.
These collaterals will be used to communicate enhancements and updates, attract and generate leads, improve customer service and drive sales efficiency.
Will ensure that all materials published adhere to SpinifexIT's brand standards. Online publications should be optimised via SEO / SEM, tracked, and managed.
Reports gathered through digital analytics will be used to track performance and increase sales leads.
The Digital Marketing Specialist reports to the Marketing Execution Lead.
As Digital Marketing Specialist , you are expected to do the following tasks :
Conceptualisation, design, creation, and publication of SpinifexIT assets such as blog posts, images, videos, press releases, etc. across various media
Develop and write digital content, from product updates, release summaries, etc.
Manage the strategy of optimising online content through strategic SEM and SEO
Propose way to grow organically and through paid search
Tracking and reporting digital growth to report consumer behaviour and predict
Manage e-mail marketing programs and SalesForce campaigns
Create content for Online and Offline events such as Webinar presentations, client presentations, flyers, posters, etc.
Create, maintain and track SalesForce communications campaigns
Assist Sales Executives on SalesForce data management
Works closely with the Marketing Execution Lead
Foreseen Projects :
Maintain and optimise the SpinifexIT Website
Create landing pages per campaign
Increase Online Lead Acquisition, target : 1,000 new unique leads for the fiscal year (can be converted to 30 clients)
Bachelor's degree in Communications, Marketing, Sales, Business Management or Related Field
Minimum 3 years of experience in Digital Marketing and Marketing Communications
REQUIRED SKILLS :
Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premier - Advanced
Digital copywriting and content creation - Expert
Understanding of user design and graphic design - Advanced
SEO / SEM Management - Expert
Wordpress and Website Management - Expert
Social Media Management (LinkedIn, Facebook, Twitter) - Expert
Google Analytics - Expert
Experience with SalesForce (Sales) is highly preferred
Experience with Constant Contact is highly preferred
Digital copywriting, design and content creation - Expert
SOFT SKILLS :
Ability to collaborate remotely
Excellent at tracking their own progress
Can work with dashboards
Minimal supervision required
As techy as Kristine
Wordpress design, layouting and content management
Wordpress Plugin management
Wordpress security know how
Wordpress update and migration know how
Social Media management and integrations
Email campaigning tools such as Ontraport, ActiveCampaign, Mail Chimp, etc - familiar
with these at least
Google analytics and any other powerful analytics tracking platform
SEO research and analysis beyond Yoast
As creative as Chloe
More on behavioral- not afraid to propose new looks and feels as needed
Proposes own style and designs
Wide array of design work not limited to posters and brochures
Google slides templating
Proactive researcher, competitor analysis, can connect points A and B to make own conclusions