Digital Marketing Specialist
SpinifexIT Philippines
Muntinlupa City, Philippines
6d ago
source : ictjob.ph

DIGITAL MARKETING SPECIALIST

SpinifexIT i s looking for Digital Marketing Specialist who will join their growing team in BGC, Taguig City .

SpinifexIT is an SAP Certified Partner specializing in offering solutions that augment and make using the SAP HCM technologies and ERP system faster, better and easier.

Our market-proven solutions for SAP HCM and Payroll improve processes by filling functional gaps in the SAP ECC 6 ERP and SAP SuccessFactors systems.

SpinifexIT solutions especially help end-users to further leverage their SAP and SAP SuccessFactors system investments for the direct benefit of the organization, key HCM stakeholders, and staff.

ROLE OVERVIEW

Responsible for creating, designing and publishing SpiniifexIT's website, social media and customer care portal updates, presentations and collaterals.

These collaterals will be used to communicate enhancements and updates, attract and generate leads, improve customer service and drive sales efficiency.

Will ensure that all materials published adhere to SpinifexIT's brand standards. Online publications should be optimised via SEO / SEM, tracked, and managed.

Reports gathered through digital analytics will be used to track performance and increase sales leads.

The Digital Marketing Specialist reports to the Marketing Execution Lead.

As Digital Marketing Specialist , you are expected to do the following tasks :

  • Conceptualisation, design, creation, and publication of SpinifexIT assets such as blog posts, images, videos, press releases, etc. across various media
  • Develop and write digital content, from product updates, release summaries, etc.
  • Manage the strategy of optimising online content through strategic SEM and SEO
  • Propose way to grow organically and through paid search
  • Tracking and reporting digital growth to report consumer behaviour and predict
  • sales impact
  • Manage e-mail marketing programs and SalesForce campaigns
  • Create content for Online and Offline events such as Webinar presentations, client presentations, flyers, posters, etc.
  • Create, maintain and track SalesForce communications campaigns
  • Assist Sales Executives on SalesForce data management
  • Works closely with the Marketing Execution Lead
  • Foreseen Projects :

  • Maintain and optimise the SpinifexIT Website
  • Create landing pages per campaign
  • Increase Online Lead Acquisition, target : 1,000 new unique leads for the fiscal year (can be converted to 30 clients)
  • QUALIFICATIONS :

  • Bachelor's degree in Communications, Marketing, Sales, Business Management or Related Field
  • Minimum 3 years of experience in Digital Marketing and Marketing Communications
  • REQUIRED SKILLS :

  • Adobe Creative Suite - Photoshop, Illustrator, InDesign, Premier - Advanced
  • Digital copywriting and content creation - Expert
  • Understanding of user design and graphic design - Advanced
  • SEO / SEM Management - Expert
  • Wordpress and Website Management - Expert
  • Social Media Management (LinkedIn, Facebook, Twitter) - Expert
  • Google Analytics - Expert
  • Experience with SalesForce (Sales) is highly preferred
  • Experience with Constant Contact is highly preferred
  • Digital copywriting, design and content creation - Expert
  • SOFT SKILLS :

  • Project Management
  • Ability to collaborate remotely
  • Excellent at tracking their own progress
  • Can work with dashboards
  • Minimal supervision required
  • As techy as Kristine

  • Wordpress design, layouting and content management
  • CPAdmin management
  • Wordpress Plugin management
  • Wordpress security know how
  • Wordpress update and migration know how
  • Social Media management and integrations
  • Google Suite
  • Email campaigning tools such as Ontraport, ActiveCampaign, Mail Chimp, etc - familiar
  • with these at least

  • Google analytics and any other powerful analytics tracking platform
  • SEO research and analysis beyond Yoast
  • As creative as Chloe

  • More on behavioral- not afraid to propose new looks and feels as needed
  • Proposes own style and designs
  • Wide array of design work not limited to posters and brochures
  • Google slides templating
  • Proactive researcher, competitor analysis, can connect points A and B to make own conclusions
  • Apply
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