Job Description :
WHAT IS THE PURPOSE OF THIS ROLE?
The SEO Specialist is responsible for developing and executing our on page and off page SEO strategy and sit between our marketing and IT / development team.
In addition to managing current SEO strategies, the SEO Specialist will develop and implement new tactics to drive growth and to maximise our natural search channel as a whole.
WHAT WOULD THE HIRE BE RESPONSIBLE FOR?
Oversee and analyse current SEO initiatives and identify and execute new ones
Coding and search SEO expertise
Proficient in all policies and protocols for implementing on page strategies
Create a white hat link building strategies
Share SEO current events and search engine algorithm changes with internal colleagues.
Optimise websites including all subdomains and subdirectories for organic listings including image, social, local / maps and video optimization etc
Ranking & Keyword Management and Analysis : Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings for website
Review current on-page issues and work with our development team on fixing
Oversee website content with our Listing team to ensure the on-page and off-page site copy is both user and SEO friendly.
The SEO Analyst will also make sure all content is engaging to users, of the highest quality, keyword smart to limit competing pages, etc
Provide expert natural search advice, reporting and analytics to internal stakeholders and management as necessary.
Work alongside our buying department to better understand the product and category opportunities
Continuous analysis and ear to the ground on SEO and ecommerce updates, trends, and strategies
Social media and blogging guidance and understanding from an SEO perspective.
Coordinate and investigate efforts with the SEM strategy.
WHAT IS NEEDED TO QUALIFY?
SEO experience for E-commerce / online retail
Minimum 4+ years previous experience in a similar role
Experience in coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top notch recommendations.
Solid analytical skills with key performance metrics is a must with an understanding of Google Analytics, Google Webmaster Tools.
SEO copywriting best practice knowledge for on-page and off-page copy.
Ability to analyse backlinks and practice white hat link strategies.
SEO knowledge of various platforms including mobile and tablet in addition to desktop.
Should possess a good understanding of usability and online shopping behavior as our customers and online users are our number one priority.