Senior Lead Generation /Email Marketing Specialist
LegalMatch
Cebu, Cebu, PH
5d ago

Your job is to' help' enhance the effectiveness, productivity, and business impact of the company's sales team through a combination of functions including lead' generation, email campaigns management, data analysis, and reporting.

Your job is to' help' enhance the effectiveness, productivity, and business impact of the company's sales team through a combination of functions including lead' generation, email campaigns management, data analysis, and reporting.' '

Your' responsibilities' include' the following : '

Working' closely with our development and business teams' to design and implement' Lead Generation, Email Marketing, and other related campaigns

Segmenting leads in our Salesforce database and implementing applicable prospecting strategies

A / B Testing various email campaigns and measuring results

Measuring and analyzing email campaigns in order to guide improvements.

Ensuring all email campaigns comply with current email best practice in the industry.

Processing and analyzing' sales data, generating actionable insights for reporting to stakeholders'

Preparing a list of qualified leads for distribution to the company's sales teams' '

Understanding' and optimizing the sales funnel' to' ultimately deliver' new sales.' '

Requirements : '

Prior experience in lead generation and email marketing campaigns management' , in senior capacity

Advanced MS Excel skills

Experience using Salesforce CRM

At least' 3' years of experience in sales operations or marketing operations positions'

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