Marketing and Advertising Officer
Izumi Global
Makati, National Capital Region, Philippines
4d ago
source : Fidanto

Developing marketing strategy that maximizes profits and market share but considers customer satisfaction Identifying new customers Supporting sales and lead generation efforts Creating promotions Compiling lists describing our organization s offerings Developing and managing advertising campaigns Organizing company conferences trade shows and major events Building brand awareness and positioning Evaluating and maintaining a marketing strategy Directing planning and coordinating marketing efforts Communicating the marketing plan Developing each marketing campaign from start to finish Researching demand for the organization s products and services Evaluating competitors Handling social media public relation efforts and content marketing Research industry related topics Prepare well structured drafts using digital publishing platforms Create and distribute marketing copy to advertise our company and products Interview industry professionals and incorporate their views in the marketing collaterals Edit and proofread written pieces before publication Conduct keyword research and use SEO guidelines to optimize content Promote content on social networks and monitor engagement e g comments and shares Identify customers needs and recommend new topics Coordinate with marketing and design teams to illustrate articles Measure web traffic to content e g conversion and bounce rates Update our websites as needed

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