Overview of the Job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a digital manager experienced in business consultancy, market research / analytics with focal towards strategic planning and programmatic media.
You will be responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
You will work with the Digital Associate / Director, teams and clients to develop strategy scope, recommended approach for digital projects and manage programmatic campaigns for assigned accounts
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Associate Director / Director Digital
3 best things about the job :
This position affords the opportunity to work for a globally networked client which uses a very robust proprietary marketing-oriented planning framework.
This client is a leading innovator in the industry and thirsty for market-first innovations.
Ability to further your career in markets other than Philippines.
In this role, your goals will be :
In three months :
Demonstrate understanding of the client using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client’s industry.
In six months :
Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges.
In 12 months :
Mentor and handle performance appraisal for team and lead projects independently.
What your day job looks like at GroupM :
Client servicing, relationship management and demonstrating digital leadership & expertise across brands.
Maintain an in-depth knowledge of client businesses and ensure digital strategies align with brands & corporate business objectives and needs.
To plan and develop ideas for media first innovations and build capability in strategy.
Be unafraid to push back, be bold and stand your ground in terms of ideas internally and externally.
Collaborate with core planning & implementation teams to ensure optimal integration of digital solutions in the overall brand plans, and ensure deployment of best-in-class digital implementation across brands.
Grow team’s digital capabilities and develop strategic plans for all the key brands.
Work closely with the core team on all the reports, digital trainings / workshops.
What you’ll bring :
Experience in developing and implementing various digital strategies.
Experience in managing both small and large media budgets.
An independent, self-driven and responsible individual, with multi-tasking and decision making abilities.
Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising / marketing agencies, media owners.
Detailed awareness of the digital industry, industry trends, consumer trends, market status and competition.
A depth of understanding of the digital industry and consumer’s online media habits
Minimum qualifications :
Minimum 3 4 years work experience in business consultancy, market research / analytics or a strategic planning role, programmatic trader of which at least 3-4 years have been spent working on media / communications planning / implementation related business.
Media agency experience optional but working knowledge of media planning required.
Expertise in DV360 & The Trade Desk platform or equivalent and optimize campaign to meet KPIs
More about GroupM
GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m / SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions.
GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development.
GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar.
Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.