Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Allstate, Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and UnitedHealthcare among others.
Are you a digital native? Passionate about all aspects of social from content creation to paid media and social analytics? Are you passionate about working for one of the most exciting and well-loved brands in the world?
We are looking for a Social Media Manager to join us in the Philippines as part of a larger regional team, managing multiple brands under a top FMCG company. The candidate will have to work out of the appointed local client’s office and will be specifically looking after the Philippine market, feeding into our regional activity across South East Asia. You must be a fluent Tagalog speaker, with an intermediate understanding of consumer behaviour, trends and social activity in the Philippines, as well as a good command of the English language.
*This role is based in Manila.
Desired Skills and Experience
You would ideally have:5+ years’ experience working on digital/ social mediaExtensive experience on Facebook, Twitter, Instagram, YouTube (any other local platforms), chat appsStrong copy writing skillsStrong organisational skillsAccount management experienceExcellent time management skillsA creative thinker with a strategic approach to content planningSocial media reporting experience
It would be nice if you had:Experience working with social listening tools like (for example) Sysomos, Digimind, Circus SocialExperience working with social media management tools (for example) Hootsuite, Social Bakers and SprinklrExperience with social media buying (whether implementation and or planning)
Through your knowledge, understanding and passion of the social media landscape you will work with the Regional Content Lead and Senior Social Director to support growth and engagement across all social channels and key verticals on behalf of clients.
Your creativity and keenness to progress strategically and analytically, will allow you to learn, develop and execute comprehensive social media marketing campaigns for the Philippines and achieve the company’s social mission and KPIs.
The Philippines Social Media Manager is required to own implementation and maintenance of online social campaigns, as well as support on the wider strategy of the campaign. You’ll be in contact with fans through clients’ social channels, developing and implementing Social Media strategies, managing community conversations and fostering community spirit.
1/ Account ManagementServe as liaisons between a company and our clients, ensuring excellent customer service and client satisfaction. Also responsible for managing local market client relationships, having input into overall development of account plans, and coordinating delivery of proposals, reports etc.
2/ Strategy Develop and implement social/digital communication strategies and execution of comprehensive social media marketing plans and programs, both short and long range, to support client objectives including setup and execution within social channelsSupport on developing social campaigns of all scales, from mini on-page competitions to support of on-ground activity
3/ Content Planning, Creation and Monthly Calendars for the Philippines Master brand local content calendar creation across all campaignsContent strategy: Platform / Trend / Market researchCreative briefing + copy writing + localisation ideationClient service: sharing content calendar with local client and getting feedback/approvalsProject management: campaign + always on social
4/ Platform Management Ownership of managing clients social platforms independentlyImplement online community strategy, including managing communities located in relevant social networking sites (not limited to Twitter, Facebook, YouTube, Instagram)Regularly feedback insights gained from social media monitoring to help evolve social strategyDevelop understanding of the implication of new social platforms such as SnapChat, Periscope, WeChat, Line, Zalo and KaKao Talk, or any other locally relevant platformsFollow social processes and guidelines set out by clients and the internal teamEnsure all tools are functional and effective in relation to the client’s social and community strategy
5/ Insights/Reporting Conduct qualitative competitive analysis on clients and competitors social activityHave a broad understanding of reporting metrics to help improve and strengthen Social Media management activity and social content developmentRegularly review client’s competitors and comparators to benchmark social activity and broaden understanding of social landscapeRegular reporting to deliver insights and actionable recommendations
6/Internal Attend industry events when requiredTake clear ownership of tasks assigned with attention to detailsSupport regional on campaign development and deliveryExcellent organizational and time-management skillsCreating content and supporting in the management and growth of DigitasLBi APAC’s owned social channels
Blogger/Influencer outreachUnderstand the principles and variety of blogger outreach/influencer programsUnderstand how to plan, implement and report on activityBuild relationships with the online marketplace with bloggers, influencers and publications