Advertising and SEO Specialist
Koda Brands
Davao, Davao, Philippines
6d ago

We are looking for an Ads and SEO Specialist to participate in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data.

You will run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO.

You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

APPLYHERE : https : / / koda.vervoe.net / job-page / advertising-specialist-1 / 9d39d950-4cfb-4b52-906c-ab55a0375bb9

Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you.

Responsibilities :

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Design and implement successful PPC campaigns on Facebook, Google, and Amazon.
  • Set up tracking systems for online marketing activities
  • Prepare reports by collecting and analyzing sales data
  • Requirements

  • Proven work experience as a Marketing Coordinator, PPC coordinator or similar role
  • Expertise in SEO / SEM campaigns
  • Solid computer skills, including MS Office, web analytics, and Google Adwords
  • Excellent communication and presentation skills
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Amazon) is preferred
  • Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
  • Understanding HTML and XML is a plus
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc / BA in Marketing, Digital Media, or a related field
  • AdWords certification is a plus
  • Ability to work independently and ownership of the work.
  • APPLYHERE : https : / / koda.vervoe.net / job-page / advertising-specialist-1 / 9d39d950-4cfb-4b52-906c-ab55a0375bb9

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