Digital Marketing Officer
The VITO Group
Northgate, Alabang, Philippines
5d ago

Digital Marketing Specialist

  • Exciting role to use your skills to drive our customer base and think outside the box
  • Rare esports and gaming industry opportunity
  • Flexible working from home arrangements
  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimise our digital marketing campaigns across all digital channels and grow our community.

    This is an opportunity for a high performing and enthusiastic individual to shape the next chapter of the company as it pioneers the esports and gaming industry.

    What You’ll Do :

    Customer acquisition and retention : Scale and maintain our community across all digital and social channels.

    Drive campaigns : Plan, deliver and monitor digital marketing campaigns across PPC, eDM, search, video, affiliates and more to deliver a multi-channel experience.

    Manage content : Fuel our platforms with engaging digital content such as copy, images, videos, social tiles, and eDMs / newsletters.

    Act on data : Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points to drive future planning.

    What You Need To Succeed :

  • Demonstrable experience leading and managing PPC, marketing database, email, social media and / or affiliate campaigns
  • Experience with A / B and multivariate experiments
  • Solid knowledge of digital analytics and tracking tools (e.g., Google Analytics, Google Tag Manager, Facebook Pixels, HotJar)
  • Copywriting experience across various forms
  • Experience running campaigns with marketing automation (Klaviyo) and a working knowledge of building landing pages
  • Bonus : Experience with graphic design, video production and editing
  • Bonus : Passionate or high level of interest in esports and gaming
  • Bonus : Completed a tertiary qualification in business marketing
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