JOB SUMMARY :
The Digital Marketing & PR Manager will be responsible in Bounty Fresh owned social media assets (FB, IG, TW, YT and Web) such as but not limited to creating digital content plan, actual posting and implementing digital marketing campaigns for the different categories under Bounty Fresh brand.
S / He will help lead the development of strategies for Public Relations (PR) and assist brand during crisis.
Scope of work includes (but not limited to) :
ON DIGITAL MARKETING
Creates the Digital Marketing Plans and Budget for Bounty Fresh brands utilizing social media
Responsible in spearheading the development of digital campaigns, content creation, driving engagement across multiple channels including web and social media assets such as Facebook, Twitter, Instagram, Youtube
Responsible in creating overall digital marketing reports and tracking / monitoring
Responsible in direct coordination with Media Buying Agency for Digital Content Boosting
planning up to execution and post campaign evaluation
ON COMMUNITY MANAGEMENT
Reviews and recommends new technologies and keeps the company at the forefront of
Any other relates tasks that may be given by the Immediate Supervisor
ON PUBLIC RELATIONS
Assists in building a pool of highly talented celebrities / influencers / bloggers / vloggers to play
as brand ambassadors of Bounty Fresh
Builds and maintains relationship with media people
Serves as the lead staff coordinator during crisis; in preparing spiels and official statements to
be released; acts as a frontliner in answering all queries of media people
Any other related tasks that may be given by the Immediate Superior.
College Graduate with credited units for any of the following :
FMCG or food company with in-depth experience in handling digital
product launches and sales promotions and Public Relations
E-commerce experience is a must
Competency Skills : On Human Relations
On Human Relations
Possess a well-rounded, pleasant personality
Has the ability to interact with multiple teams
Highly organized when it comes to data and internal processes
Must have both business and consumer orientation will be highly involved on data
gathering and analysis, research and forecasting activities
Highly analytical and able to identify issues, determines alternative courses of action
and charts the best course of action.
On Social Effort
Works effectively in team; values teamwork / collaboration to achieve common goal / s
Always maintains / promotes social, ethical and organizational norms when conducting
internal and external business activities
On Physical Effort
Able to maintain stable performance despite work pressures and / or oppositions
Willing to work onsite (BGC, Taguig).