Digital Marketing & PR Manager (BGC Based)
Bounty Fresh Food, Inc.
Taguig, PH
6d ago
source : Bossjob

JOB SUMMARY :

The Digital Marketing & PR Manager will be responsible in Bounty Fresh owned social media assets (FB, IG, TW, YT and Web) such as but not limited to creating digital content plan, actual posting and implementing digital marketing campaigns for the different categories under Bounty Fresh brand.

S / He will help lead the development of strategies for Public Relations (PR) and assist brand during crisis.

Scope of work includes (but not limited to) :

ON DIGITAL MARKETING

Creates the Digital Marketing Plans and Budget for Bounty Fresh brands utilizing social media

  • assets of Bounty Fresh (FB, IG, TW, YT and Web);
  • Supervises the planning (considering creating a social media strategy for the brands),
  • scheduling and implementation of digital marketing activities
  • Coordinates with Creatives Team for content / artwork development
  • Coordinates with Brand Team, Sales / Trade and Digital and PR team for various related requirements;
  • Responsible in spearheading the development of digital campaigns, content creation, driving engagement across multiple channels including web and social media assets such as Facebook, Twitter, Instagram, Youtube

  • Briefs the team regarding Digital Advertising initiatives / plans
  • Creates posts for posting, captures videos and photos to be uploaded in owned social
  • media assets
  • Leads the end-to-end development and launch of videos / vlogs involving Celebrity
  • Influencers and / or Corporate Films (i.e., Brand Thematic Digital Campaigns)
  • Leads negotiations with Celebrity Influencers / Brand Ambassadors
  • Leads creative photoshoot of products and creation of recipes for digital content
  • posting
  • Writes content for websites, email, social media and PR
  • Responsible in creating overall digital marketing reports and tracking / monitoring

    Responsible in direct coordination with Media Buying Agency for Digital Content Boosting

    planning up to execution and post campaign evaluation

    ON COMMUNITY MANAGEMENT

  • Oversees community management and ensures all queries are addressed on a day-to-
  • day basis in all owned social media assets
  • Creates and executes process to personalize further reply to loyal customers on more
  • timely / real time response i.e. Be Chicky’s voice.
  • Replies directly to all customer queries / concerns on a timely basis
  • Does competitive research and online monitoring of competitors’ digital efforts and assets;
  • Reviews and recommends new technologies and keeps the company at the forefront of

  • developments in Digital Marketing;
  • Any other relates tasks that may be given by the Immediate Supervisor

    ON PUBLIC RELATIONS

    Assists in building a pool of highly talented celebrities / influencers / bloggers / vloggers to play

    as brand ambassadors of Bounty Fresh

    Builds and maintains relationship with media people

    Serves as the lead staff coordinator during crisis; in preparing spiels and official statements to

    be released; acts as a frontliner in answering all queries of media people

    Any other related tasks that may be given by the Immediate Superior.

    Education :

    College Graduate with credited units for any of the following :

  • Courses / degree programs : Digital / Marketing and Public Relations,
  • Communications, Journalism or another related field (but more weight on Digital Marketing); with good academic standing (should belong in the upper 25 percentile)
  • Experience :

  • At least 3 years of extensive Digital Marketing & PR experience in any or all of the following areas :
  • FMCG or food company with in-depth experience in handling digital

    product launches and sales promotions and Public Relations

    E-commerce experience is a must

    Competency Skills : On Human Relations

    On Human Relations

    Possess a well-rounded, pleasant personality

    Has the ability to interact with multiple teams

    Mental Effort

    Highly organized when it comes to data and internal processes

    Must have both business and consumer orientation will be highly involved on data

    gathering and analysis, research and forecasting activities

    Highly analytical and able to identify issues, determines alternative courses of action

    and charts the best course of action.

    On Social Effort

    Works effectively in team; values teamwork / collaboration to achieve common goal / s

    Always maintains / promotes social, ethical and organizational norms when conducting

    internal and external business activities

    On Physical Effort

    Able to maintain stable performance despite work pressures and / or oppositions

    Flexible

    Willing to work onsite (BGC, Taguig).

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