Marketing Automation Expert
Cloudstaff Philippines Inc
Central Luzon,Metro Manila / NCR, PH
1d ago
source : Monster

Responsibilities :

  • Manage day-to-day marketing aspects of OnContact, our CRM system, report and dashboard creation, and client and prospect segmentation.
  • Implement OnContact (our CRM) Marketing Automation Platform, including;
  • Connect all web forms to OnContact so leads automatically enter OnContact
  • Set up lead scoring system
  • Implement e-blast templates and schedules
  • Segment database by relevant interests
  • Set up drip marketing campaigns under direction of Marketing team
  • Create dashboards and regular reporting to track KPIs
  • The successful candidate would become our CRM Administrator as well in time, with expansion roles possible in WorkWise ERP and our business intelligence platform called ClicData.
  • Understand and analyze campaign data, delivering actionable insights and recommendations to continuously improve campaigns using CRM and other Marketing tools.
  • Support business development and strategic initiatives through reporting, analyzing pipeline trends and working with leaders across the firm to meet and exceed sales goals.
  • Skills :

  • Proven track record of implementing Marketing Automation through similar platforms
  • Experience working with marketing automation tools testing, executing and optimizing marketing programs, with a thorough understanding of life-cycle marketing â€
  • 147; from acquisition through retention / building loyalty

  • Ability to be proactive and think creatively; strong problem-solving skills
  • Ability to prioritize initiatives and communicate clearly
  • Excellent English oral and written communication skills, attention to detail, time management skills, and overall positive attitude.
  • Ease with learning new technology
  • Ability to work independently and collaborate with a team
  • Apply
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