The Brand Management Officer is primarily tasked with forging synergies with the assigned partner brands for the smooth and efficient implementation of all communications requirements, as well as the overall ubiquity of the brand through an omni-channel experience.
Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
Omni-channel communications allow us to deliver a seamless brand experience across our channels. For Joy Nostalg, it entails a seamless, cohesive experience across social media, e-mail marketing, websites, digital advertising, print ads and collateral, public relations, influencer / affiliate marketing, content marketing & SEO, and events.
Job Description : Operates as the lead point of contact for any and all matters specific to the assigned brand Be knowledgeable about the brand, aware of the marketing strategy of the brand, knowing and anticipating brand requirements and communicating these to the relevant teams within CMG (i.
e. Creative Management, Production Management, Event Management, Media Management, Relations Management) Ensures that all requirements are queued in the CMG Task Monitoring Sheet and are delivered by the appropriate deadline Ensures that all output are on-brand, consistent and cohesive ALL THE TIME Ensures the ubiquity of the brand (we are present where we need to be and updated) across all channels all the timeBrand monitoring across all channels Posting of all brand-related output on the company's messaging channels (Viber, WhatsApp, Currents) For major company events, will be a valuable and contributing member of the team (ALL HANDS ON DECK) Job Qualifications : Candidates must possess at least Bachelor's / College Degree in Mass Communications or equivalent Extensive experience (at least 5 years) in corporate communications He or she should have a strong background in branding / brand management.
Should have experience in digital communications (in particular, social media) Strong to excellent written and verbal communication skills.
If he or she can submit writing samples, that would be much appreciated Marketing communications / internal communications experience is a plus, as is agency (advertising or digital) experience