Brand Manager | Product
LICA Group of Companies
Makati, Metro Manila, Philippines
2d ago
source : Kalibrr, Inc.

Job Description

  • Increases the Sales, Market Share and Profitability of assigned brand / product line.
  • Develops and grows brand and business elements critical in ensuring assigned brand and financial viability in the Consumer Replacement markets
  • Prepares Annual Marketing Business Plan of the assigned brand / product line (and preparation of monthly and quarterly reports)
  • Ensures the marketing strategies and plans are effectively and efficiently implemented in support of attaining Consumer Replacement targets in sales, market share and profitability
  • Responsible for driving brand and product communications strategy including above-the-line advertising (in coordination with Marketing Manager) and below-
  • the-line promotions to drive overall business targets while promoting assigned brand equity and directing trade marketing initiatives in order to drive channel sales productivity and profitability.

    Minimum Qualifications

  • Bachelor's degree, preferably in business administration or a related field is required
  • Minimum 3 years in a relevant role, preferably a multinational environment
  • Experience in tire and automotive industry an advantage but not required
  • Knowledge in market analysis, financial analysis, customer relations, budget management, needs analysis, strategic planning and brand positioning is preferred
  • Must be a self-starter, independent person and has strong leadership and project management capabilities
  • Has proven ability for strategic analysis / thinking, product commercialization process and consumer lifecycle marketing
  • Has good communication and presentation skills including strong collaboration and influencing skills.
  • Apply
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