The primary responsibility of the Content Strategist is to create written content - including email marketing templates, website content, blogs, case studies, reports, infographics, videos, and ads.
More than just a content writer, the Content Strategist will have some responsibility in shaping the direction of Sprout Solutions’ content creation, branding, as well as data driven marketing.
Be a great storyteller and communicate Sprout’s story and brand to our target market
Create a minimum of 2 free resources each month to drive leads, subscribers, awareness, and / or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).
Produce one weekly blog post for the company’s marketing website; while enabling thought leadership across all our content.
Manage freelance content writers in producing regular content for the blog
Work closely with the Multimedia Artist in creating eBooks, infographics, reports, videos, etc. by providing copy
Write email campaigns for both internal and external communications
Grow our email subscriber base by providing regular and helpful content that’s relatable and relevant to our target audience
Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
At least three (3) years of experience in content creation (writing, copywriting)
Must have crisp English writing skills
Social media savvy - must be familiar with major social media networks, including SlideShare
Basic SEO knowledge is a PLUS
Blogging (active or past), is a PLUS
Photoshop / design ability is a PLUS
A dual-minded approach : You’re highly creative and an excellent writer, but can also be process-driven, think scale, and rely on data to make decisions.
Must be willing to work in McKinley, Taguig
Perks and Benefits
Medical / Health Insurance
Paid Sick Leave
Paid Bereavement / Family Leave
Paid Vacation Leave
Maternity & Paternity Leave