PR Director
M2.0 Communications Inc.
Quezon, Metro Manila, Philippines
5d ago
source : Kalibrr, Inc.

The day-to-day

  • Senior contact for client accounts
  • Managing client service and agency performance
  • Overseeing PR campaigns from creative brief to implementation and delivery
  • Analyzing PR outcomes and interpreting data
  • Delegating to and managing a PR team
  • Nurturing talent
  • Winning new business and developing current client accounts
  • Contributing to the overall business
  • Developing a wide network and nurturing key contacts
  • Key responsibilities

  • Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews
  • Identifying training needs where required
  • Managing new accounts along with existing ones
  • Key contact for clients.
  • Overseeing media strategy and account development
  • Providing support for agency growth and development of new business pipeline
  • Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy
  • Championing the agency values and brand
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople, and sector influencers
  • Offering crisis management and counsel to clients and extending networking opportunities
  • Overseeing the provision of account resources
  • Formulating business strategy in conjunction with other directors
  • Reporting into the board and providing high-level data analysis
  • Key skills

  • Leadership and management skills within a PR environment
  • Talent development expertise
  • Senior experience within a PR agency or in-house position
  • Business development abilities with a track record of success
  • Experienced at winning new clients and pitching for business
  • Keen networker and adept at building relationships with key influencers and industry spokespeople
  • Proven ability to present complex industry information to target audiences
  • Expertise at handling a range of media to place products, grow brands or pitch for new customers
  • Excellent project management skills with strong organizational and planning skills
  • Exceptional written, verbal and presentation skills
  • Ability to analyze complex data and interpret it for a range of audiences
  • Outstanding interpersonal skills
  • Strong negotiation and delegation skills
  • Business acumen with the ability to communicate across departments and represent PR at a senior level within the business
  • Qualifications

    Experience in relevant roles is more important as an account director than qualifications at this stage. Most will, however, have an undergraduate degree in a related subject such as English or the arts.

    For those looking to transfer to the industry, attractive skills include management, creative expertise, and journalism.

    Relevant experience

  • Extensive experience of PR within a specific sector or industry relevant to the post
  • A strong industry network and contacts with senior journalists and members of the press
  • Proven track record of successfully implemented PR campaigns for a range of clients
  • Polished presenter and adept at explaining PR terms and outcomes to senior players
  • Commercial acumen and experience of developing new business
  • Management experience of developing star performers and overseeing the performance
  • Driven, ambitious and willing to contribute to the business
  • Apply
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