Core Duties / Responsibilities
The Marketing Automation / Marketo Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform.
Primary Day to Day Responsibilities
Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs.
Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
Partner with internal stakeholders to execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
Assist in data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
Partner with our analytics team to deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL / CAN-SPAM
Collaborate with marketing technology and marketing operations SMEs via Team Meetings, User Groups and other forums
Required Skills and Experience :
Minimum 2 years working with the Adobe Marketo platform
Marketo Certified Expert (MCE) certification is a strong plus but not required
Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics