Marketing Automation / Marketo Lead
3d ago

Core Duties / Responsibilities

The Marketing Automation / Marketo Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform.

Primary Day to Day Responsibilities

  • Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs.
  • Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.

  • Partner with internal stakeholders to execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc.
  • Assist in data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting
  • Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch
  • Partner with our analytics team to deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness
  • Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL / CAN-SPAM
  • Collaborate with marketing technology and marketing operations SMEs via Team Meetings, User Groups and other forums
  • Required Skills

    Required Skills and Experience :

  • Minimum 2 years working with the Adobe Marketo platform
  • Marketo Certified Expert (MCE) certification is a strong plus but not required
  • Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics
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