Digital Marketing Specialist
Cagayan de Oro City, Cagayan de Oro City, Philippines
2d ago


  • You have at least 2 years of experience with Google Ads and Social Media.
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or campaigns
  • Proven track record increasing online sales & leads
  • Strong attention to detail is required
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (Google Analytics)
  • You have excellent verbal & written communication skills in English to fulfill market requirements.
  • Knowledge in tools such as GTMetrix, SEM Rush, and related



  • Working with a handful of clients in different industries to understand their business goals and develop innovative strategies to drive relevant traffic and leads
  • Working alongside UI / UX designers to create and optimize landing pages for higher conversions
  • Perform the on-time launch and QA of optimized, brand-compliant, and personalized digital content
  • Plan, create and manage ad campaigns across a variety of channels
  • Brand positioning on social media and managing reputation
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Developing social media content that is consistent with the company’s brand identity
  • Suggesting recommendations to adjust the social media marketing strategy for optimal results
  • Setting up conversion tracking (leads/calls/sales)
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Staying up to date on best practices and emerging trends in social media.
  • Assist with regularly scheduled website testing
  • Other administrative work


Highly desirable skills

  • PPC campaign on Google, Facebook, and related social media
  • Knows how to QA / test websites on different browsers
  • WordPress - basic to intermediate level
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