Consumer Marketing Manager
Makati, Philippines
6d ago

Position Snapshot

Location : Makati Admin Office, Makati City

Company : Nestle Philippines, Inc.

Bachelor’s Degree

8+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.

With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Consumer Marketing Manager to delight target consumers, build brand portfolios, and generate strong brand building results.

A day in the life of...

  • Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
  • Makes business decisions for the brand through a strong understanding of key issues and trends
  • Leads and manages the Business Planning process with different stakeholders
  • Ensures efficient use of the brand's media spend
  • Ensures that brand plans are executed on time and flawlessly
  • Aligns the strategy across the organization through a pragmatic combination of a clear long-term vision and the achievement of day-to-day goals
  • Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer / category understanding.
  • Draws connections between facts, ideas, and situations.

  • Ensures that we deliver the tastiest and healthiest food / beverage experiences within category in a way that contributes to CSV and effectively communicate this to our consumer and shopper.
  • Works with CCSD to ensure that there is an efficient shopper marketing strategy that is based on key shopper researches, insights, and learnings.
  • Ensures that all brand activities are aligned with the Brand Essence and Vision
  • Coordinates with I&R Manager in identifying and developing opportunities through Bigger, Bolder, and Better innovation and renovation
  • Ensures that our communication team is integrated and that all our partners are aligned
  • Provides strategic direction / input for development of Channel, Customer, and Field Sales strategies in line with business requirements.
  • Constantly challenges the sales organization to ensure its results and effectiveness
  • Engages and partners with outside stakeholders to maximize Nestle's contribution to society.
  • What will make you successful

  • Minimum 8 years experience in Marketing and 3 years in other function ideally in Sales in an FMCG setting
  • Experience in leading cross functional teams
  • Experience in project management
  • Experience in business operations
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