Marketing Manager - Beverage
Michael Page
Manila, Bicol Region, PH
20h ago
source : WHATJOBS

Our client is a homegrown food and beverage brand in multiple retailing landscapes. They are known for their tailored crafts providing Filipinos an option from mass produced goods.

Job Description

Overseeing end to end marketing plans (develop, plan, idea generation, conceptualization development and implementation).

Contributing to new business development initiatives.

Elaborate detailed marketing strategies across different channels. Analyze its effectiveness and spearhead. improvements based on analytical data gathered through different platforms.

Ensure that the brand's message is distributed across channels and to targeted audiences to meet sales objectives.

Own the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for long term.

Planning digital marketing campaigns including web, SEO / SEM, email, social media, and display advertising.

Lead and oversee the production of valuable and engaging content for the website, blog that attracts and converts our target groups.

Identify trends and insights, and optimize spend and performance based on the insights.

Research and valuate companies with similar marketing strategies in different sectors selling different products.

Lead a team of marketing people including planning and coordinating marketing efforts with all concerned departments in the organization.

Collaborate with cross functional teams

Conducting market research and staying abreast of competitor positioning and new trends.

Ensure the budget spend is delivering a return on investment.

The Successful Applicant

The Marketing Manager must have :

Minimum of 8 years of marketing experience with identified career progression

Previous experience with a premium brand

Well rounded and experienced in the different marketing functions, principles, brand, product and service management

Excellent analytical skills

CRM Experience

High performer with a track record of continuous progression

Demonstrated ability to lead and inspire a team

Entrepreneurial mindset well-verse in end to end marketing initiatives

What's on Offer

This is an exciting opportunity for a Marketing Manager to handle the overall business of the brand and have a high level of influence and autonomy.

Manila, Philippines based.

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