Senior Precision Activation Executive
GroupM
Manila, Manila
3d ago

Description

Position at Wavemaker

Reporting of the role

This role reports to the Precision Activation Group Head for Wavemaker Philippines.

Overview of the Job

As a Senior Precision Activation Executive, you report directly to the Precision Activation Group Head and work together with the Precision Planner to implement digital campaigns on self-serve ad platforms and coordinates with online publishers while monitoring and optimizing these campaigns to deliver the KPIs and objective stated in the media plan.

He / She serves as a coach and mentor to junior buyers.

3 Best Things About the Job :

  • Puts you at the forefront of digital advertising and digital measurement
  • Opportunity to hone digital skills and knowledge across the spectrum of digital channels / platforms, through interacting and learning from our different digital specialists
  • Opportunity to coach and mentor junior members of the team in terms of digital skills
  • In three months :

  • Implemented digital campaigns of well-known brands in the country
  • Worked on campaign performance reports by collecting performance data from different digital publishers
  • In six months :

  • Ran effective yet efficient digital media campaigns
  • Recommended and implemented campaign optimization steps to deliver KPI results
  • In twelve months :

  • Established performance benchmarks for his / her set of clients
  • Responsibilities of the Role

  • Digital Ad Operations
  • Campaign implementation, monitoring, optimization, and reporting
  • Implement all cascaded standard procedures and best practices on their campaigns. (e.g., campaign setup, brand safety measures, weekly dashboard screenshots, etc.)
  • Timely submission of campaign implementations, reports, and other deliverables.
  • Ensures that digital campaign performance and spend is regularly on track in delivering the set KPIs
  • Supervises and guides junior members of the team on completing campaign deliverables.
  • More about Wavemaker

    We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology.

    The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster.

    We know it's not easy, but if it's in you, we will get it out of you.

    Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by :

  • deep knowledge we have of our client's business
  • confidence to challenge what's gone before
  • the support to go further than we thought possible
  • We are a part of GroupM, WPP's global media investment management company. Discover more on wavemakerglobal.com , Twitter , and LinkedIn

    About the Philippines

    In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating "an unprecedented period of macro-economic buoyancy and political stability", spurring both domestic and international business growth.

    It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

    With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%.

    Coupled with the Philippines' vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.

    We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

    Wavemaker

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