Wavemaker | Senior Strategic Planner
Manila, Philippines
1d ago


Position at Wavemaker

The Senior Strategic Planner is a linchpin of the Wavemaker Strategy + A&I team; he / she will be responsible for planning, framing, and developing insightful, effective communications work that can meaningfully influence the purchase journeys of consumers.

He / she is expected to handle the IMC strategy needs of brands in highly-competitive business categories defined by changing business trends, consumer behaviors, and accelerated change on digital.

As a Senior Strategic Planner, you will partner and collaborate with client leaders, creative and content specialists, and media experts to provide opportunities for brands to achieve rapid growth.

You would help contribute to the thought leadership output of the agency whether through new business wins or by expanding existing businesses organically and be a leader of our strategic response to business issues and opportunities


  • Be a part of one of the most exciting planning and strategy communities globally, having access to a worldwide network of experts, tools, and learnings to help guide your thought and work.
  • Be a part of one of the Philippines fastest-growing and successful IMC agencies, steeped in the harmony of media, content, and technology.
  • Have the opportunity to work with some of the most challenging brands and business problems in the market, allowing you to expand your horizons and maximize your critical thinking and communications skills.
  • In three months :

  • Learn and apply the theory and practice behind Provocative Planning
  • Become familiar with the internal and external analytics tools and research sources available
  • Have an in-depth understanding of the business problems of assigned verticals, their contexts, and their communications environment.
  • Meet the analytics requests and reports of assigned clients
  • In six months

  • Lead the development of strategic responses for clients
  • Drive integration and synergy across touchpoints, ideas, and opportunities in the purchase journey
  • Lead in strategic thinking, ideation, and innovation while collaborating with internal and external parties
  • In twelve months :

  • Lead a strategic discussion with senior clients on key business challenges
  • Package and discover strategic frameworks and engagement ideas for presentation
  • Assist Head of Strat+A&I to facilitate workshops, training, and thought leadership

  • Champion Provocative Planning
  • Driving our strategic responses for clients, founded in meaningful consumer insight and delivering transformational ideas
  • Drive the synergy of media, content, and technology across these strategic responses
  • Driving our integrated planning responses for key clients, founded in great consumer insight and delivering transformational ideas
  • Be the trusted advisor of our client leaders and key clients for strategic responses and communications needs.
  • Be a key part of the Wavemaker worldwide planning community
  • What you will need :

  • Graduate of a business or research-related course
  • At least 3-5 years work experience in IMC strategy and analytics reporting.

  • IMC planning and strategy experience is a must
  • Familiar with using planning tools (Nielsen, social listening, analytics tools Adobe / Google / Facebook )
  • Strong English verbal and written communication skills
  • Ability to present data through clear reports or creative stories
  • Experience in commissioning and / or delivering qualitative and quantitative research projects is desirable.
  • Experience of data management, data analytics, and designing and applying business intelligence dashboard solutions essential;
  • experience in running digital / social listening tools is a plus


  • Growth mindset; willingness to learn new things and methods
  • Able to prioritize multiple responsibilities while committing to agreed deadlines
  • Proactive and takes ownership of the strategic responsibilities of assigned brands
  • The dynamic personality that can engage and work with internal teams and client partners
  • About Wavemaker

    We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.

    The Wavemaker way is globally consistent. Fueled by the worlds most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

    Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster.

    We know its not easy, but if its in you, we will get it out of you.Our 7,600 people across 90 markets provoke growth for some of the worlds leading brands and businesses.

    Our attitude of Positive Provocation is enabled by :

  • deep knowledge we have of our clients business
  • confidence to challenge whats gone before
  • the support to go further than we thought possible
  • We are a part of GroupM, WPPs global media investment management company. Discover more on,and

    Philippines Market Overview

    In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating an unprecedented period of macro-economic buoyancy and political stability, spurring both domestic and international business growth.

    It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

    With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.

    GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

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