Caspio is seeking an experienced Email Marketing Manager. This is an important role with a high level of responsibility and team visibility.
Reporting to the Content Marketing Director with a dotted line to the Vice President of Global Marketing, you will own and execute Caspio’s email marketing program from planning through to implementation and continuous optimization.
We are looking for a highly self-sufficient, detail-oriented, creative and analytical person that wears a content marketing and lead generation hat, where email is simply the distribution channel.
This role will be measured on lead generation and conversion rate metrics and is expected to be a significant contributor to top-of-funnel marketing activity.
ResponsibilitiesOwn Caspio’s email marketing program. This includes contact database management, audience segmentation, list building, content creation, and overall campaign management and execution.
Take charge of devising and executing email marketing strategies that engage customers and prospects to create sales opportunities.
Segment Caspio’s contact database into various segments customer type, industry, title, persona, etc. to provide the underlying framework for highly targeted campaigns.
Create and launch ongoing prospect campaigns, targeting key segments.Conceptualize and build automated drip email marketing campaigns and workflow logic.
Write and publish bi-weekly customer newsletters and regular product announcements.Work collaboratively with copywriters and graphic designers to create impactful, analytics-driven email campaigns.
Continuously improve delivery rates, open rates, time spent viewing emails, click-through rates, revenue attribution and other key email performance metrics.
Analyze and report on campaign performance.QualificationsBachelor's degree in Business, Marketing, English, Communications, or related field.
7+ years of experience in digital and email marketing for B2B technology companies. HubSpot experience is preferred.Ability to quickly grasp technical concepts within cloud computing, databases and custom business applications.
SaaS experience is preferred.Obsessed with data, metrics and continuous improvement.Expert English writing and communication skills.
Ability to manage competing priorities concurrently while maintaining high standards of quality and attention to detail.