LLA - Digital Marketing Specialist
Lalamove
Manila
2d ago

We are currently looking for a Digital Marketing Specialist who will be responsible for the strategy, planning, actioning & delivery of paid ads for Search, Social, Display & YouTube campaigns, ensuring that the performance meets Lalamove Automotive’s lead acquisition and conversion targets for our vehicle loan offers.

Responsibilities

  • Performance Marketing Mentality : To optimize campaigns towards improving metrics such as : conversions, cost per lead, cost per acquisition.
  • Ensuring to hit main KPIs such as Client Leads Acquisition suitable for Vehicle Loans, Business Leads for Corporate Sales, Cost Per Lead, Cost Per Acquisition within the given budget

  • Data Driven : To analyze and utilize existing data from various tools and platforms on hand to make informed decisions.
  • Creating end to end marketing campaigns based on data, research and analysis

  • Expert in Google Ads & Paid Social : Comfortable to manage marketing campaigns on online paid platforms such as Facebook Ads and Google Ads.
  • Conceptualizing and setting up new campaigns from scratch and navigating the platform

  • Test & Learn Mentality : To be open enough to try new channels & learn from them. A / B testing targeting, strategies and creatives.
  • Problem-solver : To be able to find creative online campaigns to move Client Acquisition numbers.
  • User Empathy : To be able to think from a perspective of a client who wants to avail of a vehicle loan on lead sign-up journeys which are seamless.
  • High autonomy : Self-organized, passionate with a can-do attitude and own end-to-end projects.
  • Performs other duties that may be assigned by management from time to time
  • What you'll need :

  • A relevant degree in Marketing or Quantitative field is advantageous
  • Minimum 2 years hands on experience in strategizing, executing & optimizing user acquisition campaigns on Google Ads, Facebook Ads
  • Experience with running on Google Ads and Facebook Ads
  • Clear understanding of Performance Marketing Metrics such as : Cost Per Lead, Cost Per Acquisition, Cost Per Install, Conversion Rate, Cost Per Click among other metrics
  • Fluent in Tagalog and English
  • Must be willing to work in Makati eventually
  • The following skills are a plus :

  • Experience in social media platforms such as : LinkedIn Ads, Twitter Ads, Pinterest Ads or Instagram Ads
  • Experience in Adobe Photoshop and Illustrator
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