Growth Hacker eCommerce Digital Marketing Manager
Manila Recruitment
National Capital Region, PH
-51m ago
source : jobs4it

National Capital RegionJoin one of the fastest growing online marketing companies in Makati and work in a healthy, collaborative environment where they help their people grow.

Company Profile : Our client is one of the fastest growing online marketing companies that started its operations in 2016.

The company's break-through deal came when a Malaysian e-commerce company signed up with them to build traffic to their websites.

From then on, our client has grown by now offering end to end servicing from conceptualization of the advertising materials, to production, ad placements, ad monitoring, and even helping them with the customer service and fulfillment processes.

The successful candidate will have the opportunity to work in a healthy, collaborative environment where they help their people grow.

The company believes in people development through consistent trainings given to prepare them for challenges to come. Overall purpose and responsibilities of the role : This role will focus on the growth of the company's acquisition channels but also on retention by assuring that the products fits the market requirements.

He / she will use marketing channels, A / B Testing, data analytics, users’ feedback, prioritization, optimization, engineering and automation.

Being a growth hacker, you will always search to create a growth engine that is predictable, sustainable, repeatable and scalable.

Duties / Responsibilities : Create, manage, optimize and implement Facebook Ads campaign.Develop the global strategy for direct response marketing programs on social networks with a focus on driving positive, incremental return on ad spend and new customer acquisition.

Design and implement test frameworks that measure the incremental impact of social media marketing on online and offline revenue and sales.

Define a measurement, analysis and reporting framework for direct response marketing initiatives, developing clear benchmarks and goals within social media channels.

Planning and delivering successful strategies to maximize the results on the main contact points of the customer journeyIn-

  • depth research and understanding of customer avatar need and behaviours;Research and planning of ideas that can multiply revenue and results;
  • Problem-solving tackling challenges on a campaign, processes and team level that will show up while growing and moving at a fast pace;
  • Gather and analyze data from millions of visitors and 100k+ new customers a month. Taking this data to identify patterns, behaviours and proactively apply them to increase our main KPIs;
  • Develop creative strategies using psychology and marketing skills to drive sales in a fast and effective way. Aim for a maximum of 2 weeks between presenting an idea and seeing its final execution;
  • Brainstorm with the acquisition, creative, and video teams to come up with angles that will be profitable at scale receiving hundreds of millions of impressions;
  • Share ideas and provide feedback for photo and video production executed by our own studios to change concept into real outcomes;
  • Skills / Qualifications : At least 4 years of experience in online marketing activities. E-commerce, affiliate, high- performance agency (or in-

    house) work;Has to understand e-commerce with 6 to 7 figures in transaction value;Experience developing & optimizing multi-

  • channel digital marketing strategies;Knowledge of Shopify (or other CMS), Mailchimp or Klaviyo, Facebook Ads, Google Analytics;
  • Knowledge in Facebook scaling methods that maintains profitable ROAS (return on ad spend).Comfortable with A / B testing tools and methods to prove statistical significance between ad and target market variations;
  • Great abilities for data analysis and the ability to apply it effectively to real situations;Passion for learning about marketing, psychology, sales, and copywriting;
  • Love for building customer-centric organizations, and can inspire and motivate a team to guide a client through this process;
  • Collaboration skills to work across multiple teams and build alignment.Advantageous : Copywriting background and skills;Analytical background such as courses, studies or certificates;
  • Prior experience in performance marketing generating proven results with companies;Prior advanced experience in media buying, CRM or growth activities (CRO).

    Job title : Growth HackerJob type : PermanentEmp type : Full-timeLocation : Makati CityIndustry : Marketing and AdvertisingExpertise : Marketing, Digital Marketing

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