Campaign Management : Execute campaigns and events, collect preliminary data and results in order to gain new market penetration, maintain market share and assist in campaign effectiveness analysis.
Loyalty Management : Assist in the execution of loyalty plan and monitor processes and systems in place in order to improve customer acquisition and retention.
Customer Lifetime Measurement : Collect and summarize customer lifetime data in order to assist in customer segmentation analysis.
Engagement Marketing & Collateral Planning : Translate and execute customer engagement activities onto various channels in order to maximize brand awareness and involvement and relevance of information for customers.
General Marketing Operations : Gather, manage and organize data for market research and insights and render business support in order to ensure efficient operational processes.
Proficient in Mandarin and English (Speak,read and write)
Bachelor Degree in Marketing and Communications
Fresh graduates welcome
Understanding of Marketing and Advertising code of conduct.
Basic knowledge of China market is a MUST
Basic knowledge of marketing via Social Media is an advantage.
Data management skills
Copy writing skills
Proof reading skills
Excellent Microsoft office skills