Associate Manager - Campaign Management
Taguig City, Philippines
6d ago

The Associate Manager for Campaign Management will be handling end-to-end campaigns from conceptualization to execution. The role will be working on multiple projects and working with different departments.

The role will be reporting to the Marketing Director and will be based on BGC, Taguig City.

Responsibilities :

  • Lead the Campaigns team in the strategy, conceptualization, development and execution of a series of integrated, multi-channel marketing campaigns to drive engagement and achieve sales targets while ensuring proper delegation of projects
  • Plan the online and offline marketing campaign calendar based on major events, trends / themes, seasonality, merchandise mix and key business objectives
  • Manage overall day-to-day operational campaign management, ensuring all campaigns are delivered effectively and on time and properly distributed across all marketing channels
  • Work with Commercial, Planning, Analytics and Revenue teams to plan, execute and ensure the profitability of tactical campaigns and efficient category management
  • Understand and utilize various analytics, reports, and platforms to achieve daily objectives, and to analyze and optimize campaign performance
  • Work with onsite and design teams to develop conceptual user journeys and landing pages across campaigns, with respect to customer experience
  • Write copy and provide the creative brief to the design team for marketing asset creation
  • Communicate and collaborate with multiple teams across Buying, Operations, and various local and regional marketing channels (paid channels, onsite, CRM, social media, PR, partnerships, SEO, etc.
  • as well as external stakeholders (brand and industry partners), to ensure effective multi-channel campaign execution

  • Business development for ZALORA Advertising Platform (ZAP) to brand partners to improve brand marketing exposure and performance, while achieving advertising revenue targets
  • Develop and execute go-to-market strategies for major brand launches and celebrity designer collaborations
  • Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
  • Manage and continuously innovate on ZALORA’s premium subscription service to enhance the value proposition for customers
  • Requirements :

  • Bachelor’s Degree in Marketing, Communications, Business or equivalent
  • 3-5 years of relevant experience, preferably in campaign management. Experience in managing a team will be a plus
  • Impeccable communication, presentation, and interpersonal skills
  • Good analytical and problem-solving skills with a creative flair
  • Proficient in MS Excel and PowerPoint
  • A discerning eye for fashion and design
  • Ability to multi-task and meet deadlines while being meticulous and detail-oriented
  • Want to gain hands-on experience with customer analytics and behavior, as well as online marketing and web development strategies
  • The ZALORA Story

    ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit.

    As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan.

    ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women.

    ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets.

    ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals.

    Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.

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