This role produces content for TaskUs’ Corporate Marketing team’s Demand Generation arm.
This is an individual contributor role, reporting directly to the Demand Generation Manager.
Content Strategy - Plan and generate content for social media channels, website, and below-the-line platforms.
Build search, display, remarketing, and video campaigns across Google and relevant social media platforms
Create advertising campaigns for all website content (white papers, case studies, etc.).
Optimize for conversions, lowering CPC, decreasing conversion costs based on the recommendations of the Strategy & Insights Manager.
Website & SEO
Optimize SEO; improve are : bounce rates, pages per session, average session length, form submissions, and overall traffic.
UX - optimize all webpage content where appropriate.
Build out landing pages to support advertising, white papers and events. A / B test all pages to optimize for conversion.
Alignment with infosec & IT
Coordinate directly with web development firm
All email marketing
Alignment with other demand gen partners
Execute demand generation activities though digital channels.
Social media sales enablement strategy
Integrated marketing campaigns
Deep connection with sales to drive engagement on top accounts
Develop creative multi-touch programs to drive prospects through a unique buyer’s journey
Experience in B2B content writing or creative writing
Experience executing growth initiatives in a high-pressure environment
Strong marketing or advertising background
Proficient in marketing operations and digital advertising tools :
Marketing automation (Pardot)
Landing page (Upbounce)
Social media advertising (LinkedIn)
Based in the Philippines