Job overview : Digital Marketing Staff supports the work of digital marketing team managers and executives on projects directed at maximizing company profits and developing sales strategies or marketing campaigns.
Job description : Monitors and manages day-to-day operations, including but not limited to, communication exchanges, creative development, production, measurement and optimization across all digital marketing platforms.
Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments. Applies the above in the work for the greater advancement of the organization.
Understand the purpose of the organization’s online presence and to harness such online presence to improve on profit-making goals of the organization.
Takes the lead and participates fully in the online marketing activities of the organization. Coordinate with other staff involved in the online marketing process.
Defines develop, launches, and measures new campaigns / promotions in support as well as specific marketing campaigns as needed.
Develops, implements and manages innovative ideas / promotions to drive greater relevance, engagement, and grow external communities.
Coordinates and collaborates with all departments to share learning, support their initiatives, as well as help train in new tools and technologies as necessary.
Execute awareness-building and audience development campaigns across all online marketing channels. Manage, collect and report on marketing KPIs using Google Analytics, and other reporting tools.
Performs related duties and responsibilities as may be assigned Qualifications : BS / BA degree preferred Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool Keeping up-
to-date with current digital trends and suggesting new ideas to enhance the digital strategy of the organization. Organized with the ability to multitask Good communication skills High level of Initiative, self-
motivation Must have the ability to stand and work under pressure Willing to work on holidays (but not weekends) This is a day shift job, but must be willing to work nights at the discretion of management to talk to US-
based clients and address campaign needs. The ideal candidate must possess at least 5 of the following : Positive self-confidence Strong organizational skills Proactive and open to change Commercial awareness Adaptability with regards to the latest trends in the market Highly creative Good team working skills Excellent communication skills Numerical skills Computer literacy Internet savvy Initiative