Should have significant experience and exposure to Adobe Marketing Cloudâs Analytical and Optimization tools such as Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch and Adobe Trigger.
It will be advantageous if you have experience in tagging of Adobe Analytics in mobile apps and the post login portal Enabling Adobe Target Mobile app and post login systems.
Hands-on knowledge on Adobe Reporting & Analytics is a must.
Understanding of Digital Marketing, and Customer Analysis
Strong knowledge of current best practices and standards to help provide guidance and direction to web site developers on tagging methods.
Experience in web analytics tracking and reporting, including testing website tagging during development cycles.
Exposure to working on major large scale consumer-facing web sites (optional but advantageous) Conduct Workshops and user training, technical implementation support as well as business guidance support (also optional).
Experience in enabling DMP for Mobile app is an added advantage.