JOB DESCRIPTION : The Marketing Campaign Specialist II will closely work with stakeholders from different marketing / business segments to strategically and timely execute marketing campaigns through creating the campaign elements in marketing automation tool (Eloqua), and managing the development of other campaign assets (i.
e., design and digital assets) by liaising with key internal support groups. This role will ensure that the campaigns and marketing assets are compliant with the marketing and branding guidelines.
This role also entails pulling of campaign results in marketing automation tool and reporting it back to stakeholders. The Marketing Campaign Specialist I will also be tasked to execute some process, campaign improvements, A / B tests and the like.
Responsibilities Planning and Execution management Plan how to best approach development of marketing materials including but not limited to eDMs, web banners, blog posts, social media banners, flyers and brochures so campaign can be launched in a timely manner Manage the launch of campaign materials by coordinating development with other marketing resources Act as first level quality control of marketing materials ensuring these are created with the campaigns’ objective (i.
e., awareness, leads, retention etc.) in mind Ensure that campaign materials are aligned with company’s branding and marketing guidelines before execution (e.
g., trademarks, visual branding, terms and conditions etc.) Responsible for getting sign-offs from stakeholders before launching materials Proactively manage and update the campaign marketing team tactic calendar (e.
and Reporting and performance measurement Post campaign analysis, track results and report back to Marketing Managers Others : Administrative tasks such as but not limited to updating the campaign marketing team tactic calendar, trackers etc.
s / College Degree in Marketing, Art / Design / Creative Multimedia, Communications equivalent 2-3 years experience in existing Marketing Automation role using tools like Eloqua, Marketo, Pardot or similar Basic HTML coding knowledge Experience using Salesforce will also be an advantage Current or some prior Business to Business Marketing experience preferred With working knowledge of integrated marketing (i.
has a strong commitment to performance and team success With proven leadership experience or shows leadership competencies .
Skillset Required : Proactive, Research Skill, Marketing Automation, Marketing, Service Orientation, Roofing, Html, Time Management, Basic Html, Presentation Skill, Negotiation Skill, Marketing Campaigns, Attention To Detail, Customer Service, Salesforce, Advertising, Visual Design, Branding, Mentoring, Leadership, Excel, Sales And Marketing, Powerpoint, Copywriting, Multimedia, Strong Analytical, Marketing Materials, Strong Attention, Work Independently