Manage the overall promotions strategy of various program offers (e.g. discount, earn / burn, airline / retail sale, etc.
from promotional calendar, flash sales, revenue management and redemption optimizationOversee channel requirements on new content deployments, channel support (i.
e. carousel feature, push notification, etc.), key performance indicators (i.e. Sessions, DAU / MAU, etc. via Google Analytics, Firebase and Appsflyer) and improvement plans (i.
e. SEO and ASO)Derive strong consumer insights and promotion strategies through platform analysis, conversion tracking, competitor benchmarking and performance reportingEngage with key stakeholders and internal partners to secure directions, assets and clearances.
Should be experienced in digital marketingKnowledgeable in SEO / Insights and data analysis