Create & align strategies, priorities & execution of the Similac product portfolio with the mission & vision of both ANI PH & the Adult portfolio of brands.
Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability.
Leads and drives the brand team (Senior Brand Manager Ethical Marketing and Senior Brand Manager Consumer Marketing) & partner agencies to exceed their goals.
Identifies and implements appropriate growth activities for upstream (Hospitals & Healthcare Professionals) leading successfully to downstream, driving consumer trial & retention.
Responsible for representing the business to senior leadership to discuss performance, present necessary pivots when needed, and deep dive on issues and opportunities.
business Develops, trains, manages and motivates the brand team while working closely with HCP, Sales, Regulatory, Finance, Trade and Supply Chain teams to achieve aggressive growth and deliver on the consumer’s needs & expectations.
Principal Duties (Core Job Responsibilities) :
Develop & execute annual brand marketing plans with clear KPI’s & priorities.
Effectively manage partner agencies and guide them to execute the brand activities with clear briefs and goals
Lead the monthly Demand review process for the brand to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary
Encourage open communication with Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure on time & in full implementation of marketing programs to achieve ANI goals.
Build organization through succession planning and individual growth plans to develop next generation managers
Confidently engaging & communicating to Abbott senior management.
Total 2 (2 Senior Product Managers)
Knowledge & Experience :
Brand & Portfolio Strategy
Digital / Omnichannel Strategy
Excellence in execution
Knowledge of the Business
Competencies required :
Drive for results
Planning & Organizing
Managing partner agencies
Minimum Qualifications :
University degree in Marketing , Business Management. A Master’s degree is preferred but not essential.
At least 8 + years of experience in brand management, advertising, consumer insighting, research, below the line promotions.
Experience in managing direct subordinates. Preferably with experience in medical / ethical marketing. Proven success record in marketing and sales capability & strong leadership with demonstrated financial and management skills.